Professional level of online broadcasting: problems and perspectives

Abstract

This article analyses the professionalism and scope of using online coverage in television. It is investigated
the system, the creative form, and the problems of online broadcasting of domestic television.
The necessary steps are being taken to improve the functioning of the online broadcasting system. Characterized
the differences between traditional TV and online broadcasting systems are described. In article
importance of content in the system of online broadcasting is emphasized. One more advantage of
online television – existence of huge number of channels of a certain subject. At the same time, there is a
lack of online broadcasting on domestic TV channels. The domestic and world level of system broadcasting
online is compared, their similarities and distinctions are defined. Ways of increase in rating through
system broadcasting online are considered. This article analyses problems which online of broadcasting
and further development of system online face in system. The efficiency of system broadcasting online
is considered.
Key words: television, online broadcasting, traditional media, online journalism.