«National unity» as a metaethnic concept in the system of a media discourse

Abstract

Article is devoted to the analysis of the concepts of a domestic media discourse entering the concept
«national unity». Authors consider concepts as the speech forms of language designating set of the meanings
interpreting this term. A research objective – studying of language models of use of a metaethnic
concept «national unity» in media of Kazakhstan.
Within this subject it is offered to consider basic formats of cultural wealth of Kazakhstan citizens; to
differentiate the domestic media market on correlation with the subject «national unity»; to study content
of modern media on this subject; to target (to reveal) classroom addictions and inquiries.
Authors have come to a conclusion that the subject of national unity is strategically important for
the republic, the state security enters a concept. The carried-out content analysis has shown that range
(genre, thematic, freymingovy, etc.) continuously extends. However the unambiguous opinion on positive
recognition of the term «national unity» isn’t created. The modern media discourse of Kazakhstan is
more aimed at formal wellbeing and therefore ideological concepts are presented only in about state to
media. If they are used on social networks or alternative media – that, sometimes, get negative coloring
with distortion of meanings, and also can’t act as the consolidating force.