Socially active position of the company – reputational capital

Abstract

This article discusses the specifics of the development of corporate social responsibility in Kazakh-stan, provides definitions and definition of the concept of CSR. The purpose of the work is to study the corporate social responsibility in modern Kazakhstan, among the directions of the scientific work ‒ social responsibility as an important component of doing business, the main directions of CSR development in Kazakhstan. The main idea of the work is to study the essence of corporate social responsibility and the peculiarities of understanding CSR in Kazakhstan.

The scientific significance lies in the theoretical understanding of the term corporate social responsi-bility, the analysis of the existing practice of implementing CSR in Kazakhstan. The practical significance 

of the work lies in the fact that the recommendations developed in the the research may be useful in the formation of corporate social responsibility in a particular organization.

The methodological basis of the study includes the theoretical positions and concepts presented in the works of Kazakhstan, Russian and foreign authors. Also we used historical, empirical and systematic methods of scientific research.

Results: this article summarized the conceptual apparatus, the basic concepts of corporate social re-sponsibility, in addition, key aspects of understanding the essence of corporate social responsibility were formulated, conclusions were made regarding the development of CSR in Kazakhstan.

The value of the study is in researching the specifics of the development of CSR in Kazakhstan, in analyzing the main directions of manifestation of social responsibility by Kazakhstan companies.