Features of organizational processes of book trading

Authors

  • B. O. Asembaeva Журналистика факультеті, əл-Фараби атындағы Қазақ ұлттық университеті

Keywords:

infrastructure, book trading, market segment, operators of the market, book market, publishing house marketing, advertizing, studying of consumer demand, dealer, intermediary, trade system,

Abstract

The author of article considers features of the organization of processes of book trading in the book market. Development of book business and book culture requires studying of consumer demand and consumer audience in the book market. The author emphasizes features of organizational processes of book trading abroad and in Russia.

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Published

2016-02-08

Issue

Vol. 35 No. 1 (2014): Вестник Казну серия журналистика

Section

Связь с общественностью и PR

How to Cite

Features of organizational processes of book trading. (2016). Herald of Journalism, 35(1). https://bulletin-journalism.kaznu.kz/index.php/1-journal/article/view/110