Positive And Negative Characteristics Of DBS TV Channels On Audience Case study on Sudanese Viewers

Abstract

This study was on the positive and negative effects of the DBS TV channels on Sudanese viewers. The sample of the study represented the viewers who watch the DBS programs in Khartoum (capital of Sudan). It found that there are some positive and negative effects of the DBS view- ers. The problem of communication in the third world countries could be tackled by applying modern technology and urging these governments in providing sufficient finance for media.The negative impacts of the DBS TV channels issue could be solved by producing high quality of TV products and activation of the media education among viewers.