Information support of the phenomenon of «Kazakhstan’s way» in the mass media of kazakhstan: integrative strategy

Abstract

Implementation of information support of the phenomenon of «Ka- zakhstan’s way» in the mass media of Kazakhstan includes a wide range of divergent strategies. The author examines the aims and objectives of information support of the principles of dynamic and effective promotion of ideological content in the media. It offers a new vision of the ideological constant updating in the light of consolidating the concepts «Kazakhstan’s way», «El Mәңgіlik» and others.