The symbols of the brand

Abstract

The article analyzed the basic concepts of the term brand. Currently,  a product that corresponds to a specific norm, has the ability to become a brand. To do this, you must correctly use the principles of branding. Since the era of competition in the main condition for the freedom of the market, production of quality products. And you want to reproduce the image in the mind of the consumer. This principle is fundamental in the moment when our country became a member of the World Trade Organization.