Chokan Valikhanov and Oral Theory of Word Art

Abstract

The article is devoted to the memory of Ch. Ch. Valikhanov and topical problems of oral theory-the object of modern intercultural communication. It raises questions about the style and genre of oral utterance, oral and stylistic techniques and the art of speech, which are necessary for students of genre theory and the art of journalism. The main purpose of the article is to identify the relevance of the sci-entist’s ideas in the light of the oral theory of Parry-Lord-the leading American researchers, which comes from the nature of not only genre forms of Kazakh folklore, but also functionally related stylistics and art of speech. The methodological value of both the research and the works of the scientist is revealed in the analysis of oral genre forms of folklore, stylistics and art of speech and taking into account the main method of Ch. Ch. Valikhanov, his view “from within the tradition itself”. This methodology takes into account the comparative studies and comparative-historical and typological, and the systemic methods and method of analysis. The main conclusion of the article is that the first Kazakh folklorist, Ch. Ch. Va-likhanov is at the origins of journalism, acts as a master of the essay. His “ Notes...», “Notes...”,” Essays...

“ require a closer reading: he foresaw many directions of modern oral theory and world folklore. These visionary ideas were based on his clear awareness of the unique value of centuries-old Steppe knowl-edge, an important part of which was the great oral epic and folklore of the Turks of the North Caucasus, Southern Siberia, Central and Central Asia. unified in its development, the integral steppe tradition of the art of speech first appeared in his works in all its genre and species diversity. such a holistic historical and ethnographic approach to the analysis of folklore and the art of speech of the turkic peoples has practical and methodological significance for both oral theory and world epic studies.

Кey words: genre, parry-lord oral theory, tradition, formula style, word art, steppe knowledge, genre form.