Research, analysis and assessment of public demand for reliable information during the COVID-19 pandemic

Abstract

The article aims to identify the problems of the infodemic based on the monitoring of digital media and social media. This study develops a communication strategy aimed at identifying society's demands for high-quality information and the development of information and media literacy based on the identified picture of the infodemic during the COVID-19 pandemic. The purpose of the study is to create information resources for the prevention of infodemic in the field of media communications and journalism in Kazakhstan; research, analysis and assessment of society's requests for high-quality information during the COVID-19 pandemic; identification of the problem of infodemic based on the monitoring of digital media and social media. The scientific novelty and significance of the work lies in the actual aspects of creating information resources for the prevention of infodemic in the field of media communications and journalism in Kazakhstan. The authors applied methods of social research. The main methods included quantitative and qualitative research, in particular, questioning, expert analysis of the work of domestic, Western and Russian researchers; classifications were made on the methodological basis of the study.

The scope of the study include such areas as media and communications, health, sociology, etc. The value of the study is that information and methodological resources have been developed to prevent the infodemic in the media space of Kazakhstan and enhance the quality of national journalism and communications, including crisis ones. The practical value is determined by the development of new approaches to the training of competent communication specialists and journalists in Kazakhstan.

The article presents the results of research by the Committee of Science of the Ministry of Education and Science of the Republic of Kazakhstan on the topic: IRN AP09562324 "Development of information resources for the prevention of infodemic in the field of social media education."

Keywords: infodemic, pandemic, media communication, journalism, prevention, COVID-19, information and media literacy.