Three stereotype steps of gaining information in media materials

Abstract

This article explains psychological characteristics of harmonious text. It’s about level of writing the Media materials, about audience’s perception. In the best materials must be used the most expressive properties of Russian language. The author classificate journalist’s materials to three steps about audience’s perception. First step – psychological factor, second step – no very audience’s perception. The third step – materials take the mind in two side: open and close of mind.