General concept of culture: historical development and the role in a democratic mass media

Abstract

This article is about to open three different issues: first of all, historical development of modern market economy that brings existence of particular social elites that have significant impact on culture and mass media. Secondly, the definition of modern cultural framework; the last one is the discussion of the role of mass media in defining the strategies of integration of democracy to the present cultural doctrine. The primary reason for the exploration of historical development of modern market economy is the significant impact of financial issues on the authority of social elites that have enough power to establish certain culture in society by direct influence of mass media that is absolutely the best way to spread new trends that in further time will become a culture. Furthermore, it is better to clearly define the framework of modern culture that changes from place to place and from one historical period to another. Finally, in order to have balance on the verge of political trends and cultural doctrine, it is essential to correctly utilize the power of mass media, and this article will briefly explain the strategies of power utilization.