Media-management as a communicative technology in the process of marketing: research and educational aspect

Authors

  • M. O. Negizbayeva Al-Farabi Kazakh National University, Almaty
  • D. N. Zholdasov Al-Farabi Kazakh National University, Almaty

Keywords:

Kazakhstan identity, media, PR-support, the state ideology, Kazakhstan way.

Abstract

The article says about managerial communications by elements of information market. Efficiency and productivity of media product directly depends on literal media management and internal PR.

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Issue

Vol. 40 No. 2 (2016): Вестник КазНУ Серия журналистика

Section

Связь с общественностью и PR

How to Cite

Media-management as a communicative technology in the process of marketing: research and educational aspect. (2016). Herald of Journalism, 40(2). https://bulletin-journalism.kaznu.kz/index.php/1-journal/article/view/554