Development of the advertising market in Kazakhstan

Abstract

The article is devoted to the investigation of the advertising market in Kazakhstan. In the article,
it is told about the history of advertising, the genre of print advertising, the agitation principle of
advertising, the advertising concept and promotion strategy, the organization of various advertising
campaigns and promotions. There was given a full description of the chronology of advertising
legislation, expert opinion on the impact of the advertising business on the economic development
of the country. And also the article analyzes local advertising agencies: Favorite Media Group, Advanced
Style, Mad Group, Mozaic Media, Media Shop MSBP agency, Magma Kazakhstan, Media
LandST, Whole Central Asia, Star Media Company, Headquarters Media, Diamond Creative Studio,
Informservice, Good, etc.
Key words: advertisement, advertising legislation, advertising campaigns, history of advertisement,
promotions.