The cultural aspect of the national media system: the features of development, the problems of the present and the future

Abstract

The article is devoted to the study of interaction of culture and modern media space of Kazakhstan in
order to show insufficient attention to the art sphere by the mass media, specific features of the relationship
between culture and the media are considered, and the characteristics of the information field on
this subject are described at certain historical stages. The specificity of the coverage of cultural events
with a bias towards a brief presentation of information and a minimal analytical approach has been revealed. An attempt is made to predict possible models of the relationship between the media and the
sphere of culture. The value of the research consists in analyzing the development of the modern media
system in the context of culture, taking into account the development of the Internet media. The results
obtained can be used by cultural organizations and media structures to develop a strategy for more effective
interaction.
Key words: media system, culture, art, mass media, Kazakhstan.