SEMANTICAL ANALYSIS ON THE MATERIAL OF MASS MEDIA IN KAZAKHSTAN
Keywords:
Key words: Kazakhstani mass media, semantic analysis, content-analysis, socio-political contents, category of registration, indicators from the text, correlative pairs, factor loadings.Abstract
Kazakhstan mass media space and respectively the market of periodicals in recent years started its
developing in absolutely different directions. The main thing consists in intensive development of processes
of mobilization and coordination in mass media funds in Kazakhstan modern media market. The
process of research was carried out to this period within the political discourse analysis. This method
allows to restructure the initial semantic categories applied at submission of information from a communicator
to the public. In course of research the attention was paid on the main political and social ideas
which are found in the materials under analysis, and political activity was transformed according to the
used semantic categories. Application of the content analysis in political researches differs in workingout
of the standard method allowing to explain equally one text with several persons and also to prove
the hypothesis of the text adoption on the basis of the document, and the subjectivity of researcher decreases
because of that. Sufficient experience of the traditional analysis of the contents is now gathered.
Its essence consists in isolation of some main concepts (or semantic categories), calculation of frequency
of the categories use in the text of the document, the relations of various elements of the text with each
other, and the total amount of information.
