Typology of children’s television audience: the problem of children’s perception of the content of programs

Abstract

In this paper the author makes an attempt to consider the typology of a children’s television audience.
Typologization of the children’s audience will help to identify the characteristics of each group of
viewers, its needs and interests, to determine everything that is necessary to optimize children’s broadcasting.
The typology method adopted in this study is widely used in the natural sciences. Currently, the
method is applied in the social sciences as well as in journalism. The author also considers the specifics
of the national children’s audience. The language that children have already learned imposes on them
their way of seeing the world. There is no guarantee that we do not perceive, nor model the world
through the peculiar prism of our native language. This allows us to address the problem of children’s
perception of the content of television programs. As we know, the broadcasting reflects a predominantly
visual situation, and not its verbal description. Therefore, the television programs are close to the nature
of children, as they think in similar ways. One can transfer these images by translating your own code into
a verbal (acoustic) one. The TV frame has an advantage over other media: the television program resembles
visual images of young spectators. They are transmitted on the same code as children think. Even though
there are researches that consider the problem of forming the visual image, the process of translating information
in the form of acoustic or visual code into the child’s internal code remains unclear.