Media-management as a communicative technology in the process of marketing: research and educational aspect

Авторлар

  • M. O. Negizbayeva Al-Farabi Kazakh National University, Almaty
  • D. N. Zholdasov Al-Farabi Kazakh National University, Almaty

Кілт сөздер:

Kazakhstan identity, media, PR-support, the state ideology, Kazakhstan way.

Аңдатпа

The article says about managerial communications by elements of information market. Efficiency and productivity of media product directly depends on literal media management and internal PR.

Жүктеулер

Журналдың саны

Нөмір 40 № 2 (2016): Вестник КазНУ Серия журналистика

Бөлім

Связь с общественностью и PR

Дәйексөзді қалай келтіруге болады

Media-management as a communicative technology in the process of marketing: research and educational aspect. (2016). Журналистика сериясы, 40(2). https://bulletin-journalism.kaznu.kz/index.php/1-journal/article/view/554