Advertising Text: psychological aspects of perception

Authors

  • Негизбаева М.О. Al-Farabi Kazakh National University image/svg+xml
  • Шынгысова Н.Т.

Keywords:

advertising text, perceptual psychology, the structure of the advertising message.

Abstract

This article involves particular qualities of psychological perception in advertising, linguistic construction of the advertising text, genre forms of advertising messages, etc.

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Published

2020-06-15

Issue

Vol. 37 No. 1 (2015): Al-Farabi kazakh national university. Herald of journalism

Section

World of information

How to Cite

Advertising Text: psychological aspects of perception. (2020). Herald of Journalism, 37(1), 108-112. https://bulletin-journalism.kaznu.kz/index.php/1-journal/article/view/1199