PR и маркетинговые концепции

Кудабай A.A.

PR and marketing concepts

Authors

Кудабай A.A. Al-Farabi Kazakh National University

Keywords:

public relations, marketing concepts, business reputation, consumer, mass communication.

Abstract

This article covers the basics and principles of marketing concepts and points of contact with public relations. It makes a brief perspective to the history of the birth of marketing concepts. Based on his own experience the author tries to give advice to future professionals PR in case of building effective communications.