Dynamics of development of Indian media industry in the world media space: results of 2020-2021
DOI:
https://doi.org/10.26577/HJ.2022.v63.i1.02Abstract
The purpose of the scientific work is to identify trends in the development of Indian media industry in the global media space. The article examines the main statistical indicators of the development of Indian media and entertainment industry (IIMR) in 2020-2021 in an analytical comparison; reveals the dynamics of the development of Indian media industry in Asian and global media space; shows the initiatives taken by the Indian Government in the development of the national communications system. The scientific significance of the study lies in the fact that the key developmen directions of the Indian media system for the coming years have been identified. The practical significance of the work lies in the possibility of its application both as part of an educational program for students, and in further work in the field of Indian media industry.
This work provides systematic and complex approaches, method of interpretation and analysis of discourse, diachronic method, methods of analysis, generalization and synthesis. The analysis of media materials involves such methods of empirical research as political-discourse and content analysis.
The conducted research helped to reveal that the media market of India is at the stage of rapid development. Many projects are being implemented that support the media production of in the country. It can be concluded that India at the moment not only occupies key positions in this area in the Asian region, but also confidently moves to the world market both independently and by forming joint media conglomerates.
According to the results of the study, Indian media industry occupies key positions in the Asian market. Thus, the value of this work lies in the fact that it can become fundamental for further study of the development of this industry. Considering this issue from the point of view of practical significance, it can be concluded that in the course of scientific work, the main companies - potential competitors of the current leaders of the world media sphere were identified, the positions of Indian conglomerates in the international arena were strengthened.
Key words: India, the national media market, diversification, income, government initiatives, advertising, media cooperation.
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