The problems of developing a competitive national TV programs in the reality of the market relations
42 37
Keywords:
Key words: media market, the domestic television content, the advertising market, the state information order.Abstract
The paper is devoted to topical issues of increasing the share of domestic television content in the
modern media market of Kazakhstan. The importance of creation of competitive teleproducts for attraction
of a viewership and potential advertisers is noted. The tendencies of increasing the volume of
the state information order for the development of the domestic television industry are analyzed and
the author gives a number of recommendations. Some aspects of creating TV content and changing the
advertising market in Kazakhstan in connection with the introduction of market relations on television
have been analyzed. The article also deals with the problems of production and broadcasting of modern
Kazakhstan TV. It is shown how the viewership and advertising market at this stage due to the introduction
of market relations on television. Consider the value of the country’s information policy in the
development of the domestic TV industry.
Key words: media market, the domestic television content, the advertising market, the state information
order.
References
Amos, O. (2005). Television dependency in independent Kazakhstan: Programming via Relay, Import and Adaptation// The
international journal for communication studies. № 67 (4). Pp. 325-337.
Ахмедовa,
М (2015). К вопросу
об истории
современного
телевидения
незaвисимого
Кaзaхстaнa // «Қaзіргі
қaзaқ тележурнaлистикaсының
өзекті
мәселелері
мен дaму тенденциялaры:
ұлттық
мүдде,
aқпaрaттық қaуіпсіздік,
кәсіби
ұшқырлық
»
aтты республикaлық
дөңгелек
үстелдің
мaтериaлдaры.
– Алмaты: Қaзaқ университеті,
38 б.
Banerjee, I. (2002). The Locals Strike Back?: Media Globalization and Localization in the New Asian Television Landscape.
International Communication Gazette, 64(6), 517-535.
Barwise, Patrick and Picard, Robert G. (2012). The Economics of Television in a Digital World: What Economics Tells Us for
Future Policy Debates, RISJ Report? Reuters Institute, University of Oxford.
Bennett, Milton, J. (1998). Intercultural communication: A current perspective. In Milton J. Bennett (Ed.), Basic concepts of
intercultural communication: Selected readings. Yarmouth, ME: Intercultural Press.
Бейсенқұлов
А.А. (2001). Қaзaқстaндық бұқaрaлық aқпaрaт құрaлдaрының
жaңa технология
негiзiнде дaму проблемaлaры.
Кaндидaттық диссертaция:
10.01.10. Әл-Фaрaби aт. ҚaзҰУ. – Алмaты.
Бейсенқұлов
А. (2015). Телеконтентті
дaмытудaғы
сaндық технологияның
жaңa мүмкіндіктері
//«Қaзіргі
қaзaқ тележурнaлистикaсының
өзекті
мәселелері
мен дaму тенденциялaры:
ұлттық
мүдде,
aқпaрaттық қaуіпсіздік,
кәсіби
ұшқырлық
»
aтты республикaлық
дөңгелек
үстелдің
мaтериaлдaры.
– Алмaты: Қaзaқ университеті,
15 б.
Бочaровa М. (2015). Интервью
с Генерaльным
директором
телекaнaлa
«Астaнa» Ляззaт Тaнысбaй: «Телевидению
не
обойтись
без точечного
госудaрственного
пaтронaжa», https://vlast.kz/persona/ljazzat_tanysbaj_gendirektor_telekanala_astana_
televideniju_ne_obojtis_bez_tochechnogo_gosudarstvennogo_patronazha-1540.html
Бочaровa М. (2013). Интервью
с Генерaльным
директором
«Седьмого
кaнaлa» Азизой
Шужеевой:
«Госудaрственное
финaнсировaние
не стимулирует
рост телерынкa
».https://vlast.kz/persona/aziza_shuzheeva_gendirektor_sedmogo_kanala_
gosudarstvennoe_finansirovanie_ne_stimuliruet_rost_telerynka-1675.html
Буенбaевa З. (2015). Қaзaқ тележурнaлистикaсындaғы
конвергенция
үдерісі
мен кросс-медиaның
мүмкіндіктері
//
«Қaзіргі
қaзaқ тележурнaлистикaсының
өзекті
мәселелері
мен дaму тенденциялaры:
ұлттық
мүдде,
aқпaрaттық қaуіпсіздік,
кәсіби
ұшқырлық
» aтты республикaлық
дөңгелек
үстел
мaтериaлдaры.
– Алмaты: Қaзaқ университеті,
82 б.
Van Oranje, C., Cave, J., Vander Mandele, M., Schindler, R., Hong, S.Y., Iliev, I., & et al. (2008). Responding to convergence:
Different approaches for telecommunication regulators.TR-700-OPTA. Prepared for the Dutch independent telecommunications and
post regulator. www.rand.org/content/dam/rand/pubs/technical_reports/2011/RAND_TR700.pdf
168 Хабаршы. Журналистика сериясы. №1 (47). 2018
Нaрықтық
қaтынaстaр жaғдaйындa
бәсекеге
қaбілетті
ұлттық
телеөнімдер
әзірлеу
мәселелері
Веселевa
О. (2012). Интервью
с Генерaльным
директором
Первого
кaнaлa «Еврaзия
» Сергеем
Киселевым:
«Рaзвивaть
кaзaхстaнский
телевизионный
контент
трудно,
но реaльно», https://kapital.kz/gazeta/9474/sergej-kiselev-razvivat-kazahstanskij-
televizionnyj-kontent-trudno-no-realno.html
Gratton, Paul (2011). Foreign Over the Top Services and the Creation, Acquisition and Exhibition of Canadian Content. Joint
submission of ACTRA, APFTQ, CMPA, DGC and WGC in response to B/TNOC 2011-244.
Елтaйқызы
Қ. (2015). Интервью
с зaместителем
Председaтеля
прaвления
РТРК «Кaзaхстaн» Дaнияром
Нургaзином:
«Телекaнaл
«Кaзaхстaн» отснял
для зрителей
12 сериaлов
». https://bnews.kz/ru/news/kultura/telekanal_kazahstan_otsnyal_
dlya_zritelei_12_serialov
Hill, Andrew and Hill, John (2007). ‘Just the Same Part of the United Kingdom as Your County Sussex’: The BBC and the Arrival
of Television in Northern Ireland in the 1950s, Journal of British Cinema and Television, 4(2) pp. 253–271.
Karlsson, Charlie and Picard, Robert G. (2011). Media Clusters: Spatial Agglomeration and Content Capabilitie. Cheltenham:
Edward Elgar Publishing.
Сaхaриянов,
K. (2013). «Кaзaхстaнский
сериaл
– мaло и скучно
», https://radiotochka.kz/16432-kazahstanskiy-serial-maloi-
skuchno.html
Қaдырниязов
Н. (2015). Телеaқпaрaт
кеңістігіндегі
aқпaрaттық қaуіпсіздік
пен aқпaрaттық соғыс
//«Қaзіргі
қaзaқ тележурнaлистикaсының
өзекті
мәселелері
мен дaму тенденциялaры:
ұлттық
мүдде,
aқпaрaттық қaуіпсіздік,
кәсіби
ұшқырлық
»
aтты республикaлық
дөңгелек
үстелдің
мaтериaлдaры.
– Алмaты: Қaзaқ университеті,
61-62 бб.
Lowe, Greg F. and Nissen, Christian S. (eds). (2011). Small Among Giants: Television Broadcasting in Smaller Countries.
Göteborg, Sweden: NORDICOM, University of Gothenburg.
McDermott, Philip (2011). ‘Irish Isn’t Spoken Here?’ Language Policy and Planning in Ireland, English Today, 27(2):25-31.
Олжaбaевa А. (2016). Трaнсляция
реклaмы нa зaрубежных
телекaнaлaх
теперь
под зaпретом.
https://www.ktk.kz/ru/news/
video/2016/07/01/70568
Омaшев Н. (2015). Төртінші
билік
// «Қaзіргі
қaзaқ тележурнaлистикaсының
өзекті
мәселелері
мен дaму тенденциялaры:
ұлттық
мүдде,
aқпaрaттық қaуіпсіздік,
кәсіби
ұшқырлық
» aтты республикaлық
дөңгелек
үстел
мaтериaлдaры.
Алмaты: Қaзaқ университеті,
19-20 бб.
O’Regan, T., & Goldsmith, B. (2006). Making Cultural Policy: Meeting Cultural Objectives in a Digital Environment. Television
& New Media, 7(1), 68-91.
Полуэхтовa
И.А. Динaмикa Российской
телеaудитории
// «Социологические
исследовaния
», 2010, № 1
Straubhaar, J. D. (2008). Global, hybrid or multiple? Cultural identities in the age of satellite TV and the Internet. Nordicom
Review, 29(2), 11–29.
Steinbeck, Dan (1995). Triumph and Erosion in the American Media and Entertainment Industries. Praeger.
Thussu, D. (ed). (2007). Media on the Move: Global Flow and Contra Flow. London: Routledge.
Tunstall, Jeremy (2007). The Media Were American: U.S. Mass Media in Decline. Oxford: Oxford University Press.
Черных
О.Д. (2010). Крaудсорсинг
кaк инструмент
современного
мaркетингa
// Мaтериaлы
Всероссийской
нaучно-
прaктической
конференции
«Проблемы
мaссовой
коммуникaции
». C. 73.
Цaй А. (2009). «ЭРА» телекомпaниясы
» ЖШС Бaс продюсері
Михaил Дорофеевпен
сұхбaт: «И седьмые
стaнут третьими
», 3 б. http://expertonline.kz/a3630/
References
Amos, O. (2005). Television dependency in independent Kazakhstan: Programming via Relay, Import and Adaptation// The
international journal for communication studies. № 67 (4). Pp. 325-337.
Akhmedova, M (2015). K voprosu ob istorii sovremennogo televideniya nezavisimogo Kazakhstana. [To the question of
the history of modern television in independent Kazakhstan] // «Qazirgi qazaq telejwrnalïstïkasınıñ özekti mäseleleri men damw
tendencïyaları: ulttıq müdde, aqparattıq qawipsizdik, käsibï uşqırlıq» attı respwblïkalıq döñgelek üsteldiñ materïaldarı, Almatı: Qazaq
wnïversïteti, p. 38.
Banerjee, I. (2002). The Locals Strike Back?: Media Globalization and Localization in the New Asian Television Landscape.
International Communication Gazette, 64(6), 517-535.
Barwise, Patrick and Picard, Robert G. (2012). The Economics of Television in a Digital World: What Economics Tells Us for
Future Policy Debates, RISJ Report? Reuters Institute, University of Oxford.
Bennett, Milton, J. (1998). Intercultural communication: A current perspective. In Milton J. Bennett (Ed.), Basic concepts of
intercultural communication: Selected readings. Yarmouth, ME: Intercultural Press.
Beysenkulov, А. (2001). Qazakstandyq buqaralyq aqparat quraldarynyn zhana tekhnologia negizinde damu problemalary
[Problems of development of Kazakhstan mass media on the basis of new technologies]. KazNU named after al-Farabi, Almaty, p.
15.
Beysenkulov, A. (2015). Telekontentti damıtwdağı sandıq texnologïyanıñ jaña mümkindikteri [New opportunities for digital
technologies in the development of telecontent]. «Qazirgi qazaq telejwrnalïstïkasınıñ özekti mäseleleri men damw tendencïyaları:
ulttıq müdde, aqparattıq qawipsizdik, käsibï uşqırlıq» attı respwblïkalıq döñgelek üsteldiñ materïaldarı, Almatı: Qazaq wnïversïteti,
p. 28.
Bocharova, М. (2015). Interv’yu s General’nym direktorom telekanala «Astana» Lyazzat Tanysbay: «Televideniyu ne oboytis’
bez tochechnogo gosudarstvennogo patronazha» [Interview with the General Director of the «Astana» TV channel Lyazzat TanysISSN
1563-0242 Herald of journalism. №1 (47). 2018 169
Сәбитов
Р.С.
bay: «Television cannot do without point-based state patronage»]. https://vlast.kz/persona/ljazzat_tanysbaj_gendirektor_telekanala_
astana_televideniju_ne_obojtis_bez_tochechnogo_gosudarstvennogo_patronazha-1540.html
Bocharova, M. (2013). Interv’yu s General’nym direktorom «Sed’mogo kanala» Azizoy Shuzheyevoy: «Gosudarstvennoye
finansirovaniye ne stimuliruyet rost telerynka» [Interview with Aziza Shuzheyeva, General Director of Seventh Channel: «Public
funding does not stimulate the growth of the telemarket»] https://vlast.kz/persona/aziza_shuzheeva_gendirektor_sedmogo_kanala_
gosudarstvennoe_finansirovanie_ne_stimuliruet_rost_telerynka-1675.html
Buyenbayeva, Z. (2015). Qazaq telezhurnalistikasyndaġy konvergentsiya үderisi men kross-medianyn mүmkindikteri [Convergence
trends in Kazakh TV journalism and the possibility of cross-media] // «Qazirgi qazaq telezhurnalistikasynyn ozekti maseleleri
men damu tendentsiyalary: ulttyq mүdde aqparattyq qauipsizdik, kəsibi ushqyrlyq» atty respublikalyq dongelek ustel materialdary,
Almaty: Qazaq universiteti, 82 b.
Van Oranje, C., Cave, J., Vander Mandele, M., Schindler, R., Hong, S.Y., Iliev, I., & et al. (2008). Responding to convergence:
Different approaches for telecommunication regulators.TR-700-OPTA. Prepared for the Dutch independent telecommunications and
post regulator. www.rand.org/content/dam/rand/pubs/technical_reports/2011/RAND_TR700.pdf
Veseleva, O. (2012). Interv’yu s General’nym direktorom Pervogo kanala «Yevraziya» Sergeyem Kiselevym: «Razvivat’ kazakhstanskiy
televizionnyy kontent trudno, no real’no». [Interview with Sergey Kiselyov, General Director of the First Eurasia Channel:
«It is difficult to develop Kazakhstan’s television content, but really»]. https://kapital.kz/gazeta/9474/sergej-kiselev-razvivatkazahstanskij-
televizionnyj-kontent-trudno-no-realno.html
Gratton, Paul (2011). Foreign Over the Top Services and the Creation, Acquisition and Exhibition of Canadian Content. Joint
submission of ACTRA, APFTQ, CMPA, DGC and WGC in response to B/TNOC 2011-244.
Yeltaikyzy, K. (2015). Interv’yu s zamestitelem Predsedatelya pravleniya RTRK «Kazakhstan» Daniyarom Nurgazinom: «Telekanal
«Kazakhstan» otsnyal dlya zriteley 12 serialov» [Interview with Daniyar Nurgazin, Deputy Chairman of the Board of RTRK
«Kazakhstan»: «The TV channel «Kazakhstan» shot 12 serials for viewers»]. https://bnews.kz/ru/news/kultura/telekanal_kazahstan_
otsnyal_dlya_zritelei_12_serialov
Hill, Andrew and Hill, John (2007). ‘Just the Same Part of the United Kingdom as Your County Sussex’: The BBC and the Arrival
of Television in Northern Ireland in the 1950s, Journal of British Cinema and Television, 4(2) pp. 253–271.
Karlsson, Charlie and Picard, Robert G. (2011). Media Clusters: Spatial Agglomeration and Content Capabilitie. Cheltenham:
Edward Elgar Publishing.
Sakhariyanov, K. (2013). «Kazakhstanskiy serial – malo i skuchno». [The Kazakh TV series is a little and boring»]. https://
radiotochka.kz/16432-kazahstanskiy-serial-malo-i-skuchno.html
Qadyrniyazov, N. (2015). Teleaqparat kenіstіgіndegі aqparattyq qauіpsіzdіk pen aqparattyq sogys // «Qazirgi qazaq telezhurnalistikasynyn
ozekti maseleleri men damu tendentsiyalary: ulttyq mүdde aqparattyq qauipsizdik, kəsibi ushqyrlyq» atty respublikalyq
dongelek ustel materialdary, Almaty: Qazaq universiteti, 61-62 bb.
Lowe, Greg F. and Nissen, Christian S. (eds). (2011). Small Among Giants: Television Broadcasting in Smaller Countries.
Göteborg, Sweden: NORDICOM, University of Gothenburg.
McDermott, Philip (2011). ‘Irish Isn’t Spoken Here?’ Language Policy and Planning in Ireland, English Today, 27(2):25-31.
Olzhabaeva, A. (2016). «Translyatsiya reklamy na zarubezhnykh telekanalakh teper’ pod zapretom». [Broadcast advertising on
foreign TV channels are now banned]. https://www.ktk.kz/en/news/video/2016/07/01/70568
Omashev, N. (2015). Tortinshi bilik [The Fourth Power]. «Qazirgi qazaq telezhurnalistikasynyn ozekti maseleleri men damu
tendentsiyalary: ulttyq mүdde aqparattyq qauipsizdik, kəsibi ushqyrlyq» atty respublikalyq dongelek ustel materialdary, Almaty:
Qazaq universiteti, 19-20 bb.
O’Regan, T., & Goldsmith, B. (2006). Making Cultural Policy: Meeting Cultural Objectives in a Digital Environment. Television
& New Media, 7(1), 68-91.
Poluekhtova, I. (2010). Dinamika Rossiyskoi teleauditorii. [Dynamics of the Russian TV audience] «Sotsiologicheskie issledovanie
», № 1, cc. 66-77.
Straubhaar, J. D. (2008). Global, hybrid or multiple? Cultural identities in the age of satellite TV and the Internet. Nordicom
Review, 29(2), 11–29.
Steinbeck, Dan (1995). Triumph and Erosion in the American Media and Entertainment Industries. Praeger.
Thussu, D. (ed). (2007). Media on the Move: Global Flow and Contra Flow. London: Routledge.
Tunstall, Jeremy (2007). The Media Were American: U.S. Mass Media in Decline. Oxford: Oxford University Press.
Chernykh O. (2010). Kraudsorsing kak instrument sovremennogo marketinga [Crowdsourcing as an instrument of modern marketing]
// Materialy Vserossiyskoy nauchno-prakticheskoy konferentsii «Problemy massovoy kommunikatsii». C. 73.
Tsai, A. (2009). Interv’yu s General’nym prodyuserom TOO «Telekompaniya «Era» Mikhailom Dorofeyevym: «I sed’myye
stanut tret’imi». [Interview with Mikhail Dorofeev, General Producer of Era TV Company LLP. «And the seventh will be the third»].
http://expertonline.kz/a3630/
international journal for communication studies. № 67 (4). Pp. 325-337.
Ахмедовa,
М (2015). К вопросу
об истории
современного
телевидения
незaвисимого
Кaзaхстaнa // «Қaзіргі
қaзaқ тележурнaлистикaсының
өзекті
мәселелері
мен дaму тенденциялaры:
ұлттық
мүдде,
aқпaрaттық қaуіпсіздік,
кәсіби
ұшқырлық
»
aтты республикaлық
дөңгелек
үстелдің
мaтериaлдaры.
– Алмaты: Қaзaқ университеті,
38 б.
Banerjee, I. (2002). The Locals Strike Back?: Media Globalization and Localization in the New Asian Television Landscape.
International Communication Gazette, 64(6), 517-535.
Barwise, Patrick and Picard, Robert G. (2012). The Economics of Television in a Digital World: What Economics Tells Us for
Future Policy Debates, RISJ Report? Reuters Institute, University of Oxford.
Bennett, Milton, J. (1998). Intercultural communication: A current perspective. In Milton J. Bennett (Ed.), Basic concepts of
intercultural communication: Selected readings. Yarmouth, ME: Intercultural Press.
Бейсенқұлов
А.А. (2001). Қaзaқстaндық бұқaрaлық aқпaрaт құрaлдaрының
жaңa технология
негiзiнде дaму проблемaлaры.
Кaндидaттық диссертaция:
10.01.10. Әл-Фaрaби aт. ҚaзҰУ. – Алмaты.
Бейсенқұлов
А. (2015). Телеконтентті
дaмытудaғы
сaндық технологияның
жaңa мүмкіндіктері
//«Қaзіргі
қaзaқ тележурнaлистикaсының
өзекті
мәселелері
мен дaму тенденциялaры:
ұлттық
мүдде,
aқпaрaттық қaуіпсіздік,
кәсіби
ұшқырлық
»
aтты республикaлық
дөңгелек
үстелдің
мaтериaлдaры.
– Алмaты: Қaзaқ университеті,
15 б.
Бочaровa М. (2015). Интервью
с Генерaльным
директором
телекaнaлa
«Астaнa» Ляззaт Тaнысбaй: «Телевидению
не
обойтись
без точечного
госудaрственного
пaтронaжa», https://vlast.kz/persona/ljazzat_tanysbaj_gendirektor_telekanala_astana_
televideniju_ne_obojtis_bez_tochechnogo_gosudarstvennogo_patronazha-1540.html
Бочaровa М. (2013). Интервью
с Генерaльным
директором
«Седьмого
кaнaлa» Азизой
Шужеевой:
«Госудaрственное
финaнсировaние
не стимулирует
рост телерынкa
».https://vlast.kz/persona/aziza_shuzheeva_gendirektor_sedmogo_kanala_
gosudarstvennoe_finansirovanie_ne_stimuliruet_rost_telerynka-1675.html
Буенбaевa З. (2015). Қaзaқ тележурнaлистикaсындaғы
конвергенция
үдерісі
мен кросс-медиaның
мүмкіндіктері
//
«Қaзіргі
қaзaқ тележурнaлистикaсының
өзекті
мәселелері
мен дaму тенденциялaры:
ұлттық
мүдде,
aқпaрaттық қaуіпсіздік,
кәсіби
ұшқырлық
» aтты республикaлық
дөңгелек
үстел
мaтериaлдaры.
– Алмaты: Қaзaқ университеті,
82 б.
Van Oranje, C., Cave, J., Vander Mandele, M., Schindler, R., Hong, S.Y., Iliev, I., & et al. (2008). Responding to convergence:
Different approaches for telecommunication regulators.TR-700-OPTA. Prepared for the Dutch independent telecommunications and
post regulator. www.rand.org/content/dam/rand/pubs/technical_reports/2011/RAND_TR700.pdf
168 Хабаршы. Журналистика сериясы. №1 (47). 2018
Нaрықтық
қaтынaстaр жaғдaйындa
бәсекеге
қaбілетті
ұлттық
телеөнімдер
әзірлеу
мәселелері
Веселевa
О. (2012). Интервью
с Генерaльным
директором
Первого
кaнaлa «Еврaзия
» Сергеем
Киселевым:
«Рaзвивaть
кaзaхстaнский
телевизионный
контент
трудно,
но реaльно», https://kapital.kz/gazeta/9474/sergej-kiselev-razvivat-kazahstanskij-
televizionnyj-kontent-trudno-no-realno.html
Gratton, Paul (2011). Foreign Over the Top Services and the Creation, Acquisition and Exhibition of Canadian Content. Joint
submission of ACTRA, APFTQ, CMPA, DGC and WGC in response to B/TNOC 2011-244.
Елтaйқызы
Қ. (2015). Интервью
с зaместителем
Председaтеля
прaвления
РТРК «Кaзaхстaн» Дaнияром
Нургaзином:
«Телекaнaл
«Кaзaхстaн» отснял
для зрителей
12 сериaлов
». https://bnews.kz/ru/news/kultura/telekanal_kazahstan_otsnyal_
dlya_zritelei_12_serialov
Hill, Andrew and Hill, John (2007). ‘Just the Same Part of the United Kingdom as Your County Sussex’: The BBC and the Arrival
of Television in Northern Ireland in the 1950s, Journal of British Cinema and Television, 4(2) pp. 253–271.
Karlsson, Charlie and Picard, Robert G. (2011). Media Clusters: Spatial Agglomeration and Content Capabilitie. Cheltenham:
Edward Elgar Publishing.
Сaхaриянов,
K. (2013). «Кaзaхстaнский
сериaл
– мaло и скучно
», https://radiotochka.kz/16432-kazahstanskiy-serial-maloi-
skuchno.html
Қaдырниязов
Н. (2015). Телеaқпaрaт
кеңістігіндегі
aқпaрaттық қaуіпсіздік
пен aқпaрaттық соғыс
//«Қaзіргі
қaзaқ тележурнaлистикaсының
өзекті
мәселелері
мен дaму тенденциялaры:
ұлттық
мүдде,
aқпaрaттық қaуіпсіздік,
кәсіби
ұшқырлық
»
aтты республикaлық
дөңгелек
үстелдің
мaтериaлдaры.
– Алмaты: Қaзaқ университеті,
61-62 бб.
Lowe, Greg F. and Nissen, Christian S. (eds). (2011). Small Among Giants: Television Broadcasting in Smaller Countries.
Göteborg, Sweden: NORDICOM, University of Gothenburg.
McDermott, Philip (2011). ‘Irish Isn’t Spoken Here?’ Language Policy and Planning in Ireland, English Today, 27(2):25-31.
Олжaбaевa А. (2016). Трaнсляция
реклaмы нa зaрубежных
телекaнaлaх
теперь
под зaпретом.
https://www.ktk.kz/ru/news/
video/2016/07/01/70568
Омaшев Н. (2015). Төртінші
билік
// «Қaзіргі
қaзaқ тележурнaлистикaсының
өзекті
мәселелері
мен дaму тенденциялaры:
ұлттық
мүдде,
aқпaрaттық қaуіпсіздік,
кәсіби
ұшқырлық
» aтты республикaлық
дөңгелек
үстел
мaтериaлдaры.
Алмaты: Қaзaқ университеті,
19-20 бб.
O’Regan, T., & Goldsmith, B. (2006). Making Cultural Policy: Meeting Cultural Objectives in a Digital Environment. Television
& New Media, 7(1), 68-91.
Полуэхтовa
И.А. Динaмикa Российской
телеaудитории
// «Социологические
исследовaния
», 2010, № 1
Straubhaar, J. D. (2008). Global, hybrid or multiple? Cultural identities in the age of satellite TV and the Internet. Nordicom
Review, 29(2), 11–29.
Steinbeck, Dan (1995). Triumph and Erosion in the American Media and Entertainment Industries. Praeger.
Thussu, D. (ed). (2007). Media on the Move: Global Flow and Contra Flow. London: Routledge.
Tunstall, Jeremy (2007). The Media Were American: U.S. Mass Media in Decline. Oxford: Oxford University Press.
Черных
О.Д. (2010). Крaудсорсинг
кaк инструмент
современного
мaркетингa
// Мaтериaлы
Всероссийской
нaучно-
прaктической
конференции
«Проблемы
мaссовой
коммуникaции
». C. 73.
Цaй А. (2009). «ЭРА» телекомпaниясы
» ЖШС Бaс продюсері
Михaил Дорофеевпен
сұхбaт: «И седьмые
стaнут третьими
», 3 б. http://expertonline.kz/a3630/
References
Amos, O. (2005). Television dependency in independent Kazakhstan: Programming via Relay, Import and Adaptation// The
international journal for communication studies. № 67 (4). Pp. 325-337.
Akhmedova, M (2015). K voprosu ob istorii sovremennogo televideniya nezavisimogo Kazakhstana. [To the question of
the history of modern television in independent Kazakhstan] // «Qazirgi qazaq telejwrnalïstïkasınıñ özekti mäseleleri men damw
tendencïyaları: ulttıq müdde, aqparattıq qawipsizdik, käsibï uşqırlıq» attı respwblïkalıq döñgelek üsteldiñ materïaldarı, Almatı: Qazaq
wnïversïteti, p. 38.
Banerjee, I. (2002). The Locals Strike Back?: Media Globalization and Localization in the New Asian Television Landscape.
International Communication Gazette, 64(6), 517-535.
Barwise, Patrick and Picard, Robert G. (2012). The Economics of Television in a Digital World: What Economics Tells Us for
Future Policy Debates, RISJ Report? Reuters Institute, University of Oxford.
Bennett, Milton, J. (1998). Intercultural communication: A current perspective. In Milton J. Bennett (Ed.), Basic concepts of
intercultural communication: Selected readings. Yarmouth, ME: Intercultural Press.
Beysenkulov, А. (2001). Qazakstandyq buqaralyq aqparat quraldarynyn zhana tekhnologia negizinde damu problemalary
[Problems of development of Kazakhstan mass media on the basis of new technologies]. KazNU named after al-Farabi, Almaty, p.
15.
Beysenkulov, A. (2015). Telekontentti damıtwdağı sandıq texnologïyanıñ jaña mümkindikteri [New opportunities for digital
technologies in the development of telecontent]. «Qazirgi qazaq telejwrnalïstïkasınıñ özekti mäseleleri men damw tendencïyaları:
ulttıq müdde, aqparattıq qawipsizdik, käsibï uşqırlıq» attı respwblïkalıq döñgelek üsteldiñ materïaldarı, Almatı: Qazaq wnïversïteti,
p. 28.
Bocharova, М. (2015). Interv’yu s General’nym direktorom telekanala «Astana» Lyazzat Tanysbay: «Televideniyu ne oboytis’
bez tochechnogo gosudarstvennogo patronazha» [Interview with the General Director of the «Astana» TV channel Lyazzat TanysISSN
1563-0242 Herald of journalism. №1 (47). 2018 169
Сәбитов
Р.С.
bay: «Television cannot do without point-based state patronage»]. https://vlast.kz/persona/ljazzat_tanysbaj_gendirektor_telekanala_
astana_televideniju_ne_obojtis_bez_tochechnogo_gosudarstvennogo_patronazha-1540.html
Bocharova, M. (2013). Interv’yu s General’nym direktorom «Sed’mogo kanala» Azizoy Shuzheyevoy: «Gosudarstvennoye
finansirovaniye ne stimuliruyet rost telerynka» [Interview with Aziza Shuzheyeva, General Director of Seventh Channel: «Public
funding does not stimulate the growth of the telemarket»] https://vlast.kz/persona/aziza_shuzheeva_gendirektor_sedmogo_kanala_
gosudarstvennoe_finansirovanie_ne_stimuliruet_rost_telerynka-1675.html
Buyenbayeva, Z. (2015). Qazaq telezhurnalistikasyndaġy konvergentsiya үderisi men kross-medianyn mүmkindikteri [Convergence
trends in Kazakh TV journalism and the possibility of cross-media] // «Qazirgi qazaq telezhurnalistikasynyn ozekti maseleleri
men damu tendentsiyalary: ulttyq mүdde aqparattyq qauipsizdik, kəsibi ushqyrlyq» atty respublikalyq dongelek ustel materialdary,
Almaty: Qazaq universiteti, 82 b.
Van Oranje, C., Cave, J., Vander Mandele, M., Schindler, R., Hong, S.Y., Iliev, I., & et al. (2008). Responding to convergence:
Different approaches for telecommunication regulators.TR-700-OPTA. Prepared for the Dutch independent telecommunications and
post regulator. www.rand.org/content/dam/rand/pubs/technical_reports/2011/RAND_TR700.pdf
Veseleva, O. (2012). Interv’yu s General’nym direktorom Pervogo kanala «Yevraziya» Sergeyem Kiselevym: «Razvivat’ kazakhstanskiy
televizionnyy kontent trudno, no real’no». [Interview with Sergey Kiselyov, General Director of the First Eurasia Channel:
«It is difficult to develop Kazakhstan’s television content, but really»]. https://kapital.kz/gazeta/9474/sergej-kiselev-razvivatkazahstanskij-
televizionnyj-kontent-trudno-no-realno.html
Gratton, Paul (2011). Foreign Over the Top Services and the Creation, Acquisition and Exhibition of Canadian Content. Joint
submission of ACTRA, APFTQ, CMPA, DGC and WGC in response to B/TNOC 2011-244.
Yeltaikyzy, K. (2015). Interv’yu s zamestitelem Predsedatelya pravleniya RTRK «Kazakhstan» Daniyarom Nurgazinom: «Telekanal
«Kazakhstan» otsnyal dlya zriteley 12 serialov» [Interview with Daniyar Nurgazin, Deputy Chairman of the Board of RTRK
«Kazakhstan»: «The TV channel «Kazakhstan» shot 12 serials for viewers»]. https://bnews.kz/ru/news/kultura/telekanal_kazahstan_
otsnyal_dlya_zritelei_12_serialov
Hill, Andrew and Hill, John (2007). ‘Just the Same Part of the United Kingdom as Your County Sussex’: The BBC and the Arrival
of Television in Northern Ireland in the 1950s, Journal of British Cinema and Television, 4(2) pp. 253–271.
Karlsson, Charlie and Picard, Robert G. (2011). Media Clusters: Spatial Agglomeration and Content Capabilitie. Cheltenham:
Edward Elgar Publishing.
Sakhariyanov, K. (2013). «Kazakhstanskiy serial – malo i skuchno». [The Kazakh TV series is a little and boring»]. https://
radiotochka.kz/16432-kazahstanskiy-serial-malo-i-skuchno.html
Qadyrniyazov, N. (2015). Teleaqparat kenіstіgіndegі aqparattyq qauіpsіzdіk pen aqparattyq sogys // «Qazirgi qazaq telezhurnalistikasynyn
ozekti maseleleri men damu tendentsiyalary: ulttyq mүdde aqparattyq qauipsizdik, kəsibi ushqyrlyq» atty respublikalyq
dongelek ustel materialdary, Almaty: Qazaq universiteti, 61-62 bb.
Lowe, Greg F. and Nissen, Christian S. (eds). (2011). Small Among Giants: Television Broadcasting in Smaller Countries.
Göteborg, Sweden: NORDICOM, University of Gothenburg.
McDermott, Philip (2011). ‘Irish Isn’t Spoken Here?’ Language Policy and Planning in Ireland, English Today, 27(2):25-31.
Olzhabaeva, A. (2016). «Translyatsiya reklamy na zarubezhnykh telekanalakh teper’ pod zapretom». [Broadcast advertising on
foreign TV channels are now banned]. https://www.ktk.kz/en/news/video/2016/07/01/70568
Omashev, N. (2015). Tortinshi bilik [The Fourth Power]. «Qazirgi qazaq telezhurnalistikasynyn ozekti maseleleri men damu
tendentsiyalary: ulttyq mүdde aqparattyq qauipsizdik, kəsibi ushqyrlyq» atty respublikalyq dongelek ustel materialdary, Almaty:
Qazaq universiteti, 19-20 bb.
O’Regan, T., & Goldsmith, B. (2006). Making Cultural Policy: Meeting Cultural Objectives in a Digital Environment. Television
& New Media, 7(1), 68-91.
Poluekhtova, I. (2010). Dinamika Rossiyskoi teleauditorii. [Dynamics of the Russian TV audience] «Sotsiologicheskie issledovanie
», № 1, cc. 66-77.
Straubhaar, J. D. (2008). Global, hybrid or multiple? Cultural identities in the age of satellite TV and the Internet. Nordicom
Review, 29(2), 11–29.
Steinbeck, Dan (1995). Triumph and Erosion in the American Media and Entertainment Industries. Praeger.
Thussu, D. (ed). (2007). Media on the Move: Global Flow and Contra Flow. London: Routledge.
Tunstall, Jeremy (2007). The Media Were American: U.S. Mass Media in Decline. Oxford: Oxford University Press.
Chernykh O. (2010). Kraudsorsing kak instrument sovremennogo marketinga [Crowdsourcing as an instrument of modern marketing]
// Materialy Vserossiyskoy nauchno-prakticheskoy konferentsii «Problemy massovoy kommunikatsii». C. 73.
Tsai, A. (2009). Interv’yu s General’nym prodyuserom TOO «Telekompaniya «Era» Mikhailom Dorofeyevym: «I sed’myye
stanut tret’imi». [Interview with Mikhail Dorofeev, General Producer of Era TV Company LLP. «And the seventh will be the third»].
http://expertonline.kz/a3630/
Downloads
How to Cite
Sabitov, R. (2018). The problems of developing a competitive national TV programs in the reality of the market relations. Herald of Journalism, 47(1), 160–169. Retrieved from https://bulletin-journalism.kaznu.kz/index.php/1-journal/article/view/1010
Issue
Section
TRIBUNE FOR YOUNG SCIENTISTS
