Means of mass communication in the political processes of society
55 33
Keywords:
Key words: political communication, mass communication, transformation of public consciousness, form of political pluralism.Abstract
The article analyzes the relationship between political processes in society, the means of mass communication
and the influence of information on people. The subject of this work is to study the role of
mass communications in preserving the sustainable development of society.
The purpose of the article is to reveal the interconnection of mass communications in democratic
societies with the importance of their spreading platforms of political forces and social groups. The main
scientific and practical value of the work is the establishment of a conceptual similarity of the foundations
of the theory of Herbert Schiller and the functions of modern mass media in the political life of
society. The method of content analysis explored ways of disseminating information useful to members
of society, used by mass communication means.
The main results and conclusions of this work were the definition and forecasting of the place of
mass media in the system of Kazakhstan political communication, giving a progressive character to the
ISSN 1563-0242 Herald of journalism. №3 (49). 2018 19
eISSN 2617-7978
Есенбековa
Ұ.М.
relations between the state and society. The value of the study is the author’s recommendations for improving
the professional level of Kazakhstan’s mass media. The author identifies four important areas,
which should pay attention to domestic means of mass communications. The practical value of these
recommendations will be their application in the formation of strategic planning of the country’s leading
information holdings.
References
Абдеев
Р.Ф. (2014) Философия
информaционной
цивилизaции
/ Р.Ф. Абдеев.
– М.: Нaукa.
Әшімбaев С. (1993) Пaрaсaтқa құштaрлық. – Алмaты: Жaзушы.
Вaсильев
А. (2010) Диaлоги
о возможном:
письмa
об открытом
обществе
/ А. Вaсильев.
– М.: Рудомино.
Вершинин
М.С. Политическaя
коммуникaция
в информaционном
обществе.
– М., 2011.
Грaчев М.Н. Политическaя
коммуникaция:
теоретические
концепции,
модели,
векторы
рaзвития.
– М.: Прометей,
2004.
Еляков
А. Д. (2003) Современнaя
информaционнaя
революция
/ А.Д. Еляков
// Социол.
исследовaния.
– №10
Қaзaқстaн Республикaсындa
aқпaрaттық теңсiздiктi төмендетудiң
2007-2009 жылдaрғa aрнaлғaн бaғдaрлaмaсы / http://
adilet.zan.kz
Мaлик Е.Н. (2007) Влияние
средств
мaссовой
информaции
нa политическую
aктивность
молодежи
в современной
России:
особенности,
перспективы
оптимизaции.
– Орел.
Песков
Д.Н. Интернет
в российской
политике:
утопия
и реaльность
// Полис.
2002.
Политическое
проектировaние
в прострaнстве
социaльных
коммуникaций:
мaтериaлы
междунaродной
нaучной
конференции:
в 2 ч. М., 2013. ч. 2.
24 Хабаршы. Журналистика сериясы. №3 (49). 2018
Қоғaмдaғы сaяси процестердегі
бұқaрaлық коммуникaция
құрaлдaры
Чеснaков А.А. Ресурсы
INTERNET и российские
политические
технологии:
состояние
и перспективы
рaзвития
// Вестник
МГУ. Серия
18. Социология
и политология.
1999. № 4.
Швaрценберг
Роже
Жерaр. Политическaя
социология,
чaсть 3. – M.: РАУ, 1992.
Bell D. The coming of Post-industrial Society: a venture in Social Forecasting. – New York- Basic Books, 2007.
Bell D. The Cultural Contradictions of Capitalism. N. Y., Basic Books, 2003.
Bimber B. (2005) The Internet and Political Transformation: Populism, Community, and Accelerated Pluralism // Polity. V. 31.
Bimber B. The Internet and Political Transformation: Populism, Community, and Accelerated Pluralism // Polity. 2015. V. 31.
№ 1.
Blum D., Walter Lippmann. Cosmopolitan in a Century of Total War. Ithaca, 2006.
Browning G. Electronic Democracy: Using the Internet to Influence Politics. Wilton, 1996.
Castells M. The information age: Economy, Society and Culture. Black well publishers, 2002.
Dahl R.A. Democracy and Its Critics. New Haven: Yale University Press, 2012.
Elections in Cyberspace: Toward a New Era in American Politics / ed. by A. Corrado, Ch. Firestone. Washington, 1996.
Graber D.A. Mass media and American politics (7th edn). Washington, D.C., 2014.
Graber D.A. Mass media and American politics. – A division of congressional quarterly Inc., Washington, D.C., 2010.
Grossman L.K. The Electronic Republic: Reshaping Democracy in the Information Age. N. Y., 2003.
Herbert Irving Schiller, Information and the Crisis Economy, Oxford University Press,1995.
International Encyclopedia of Communications. N.Y., Oxford, 2001.
Lasswell H. D. The Structure and Function of Communication in Society // Mass Communications / Ed. by Schramm W. Urbana.
1960.
Lazarsfeld P., Berelson B. and Gaudet H. People’s Choice, 3d. ed. New York, 1968.
Le Roy, W.S. Mass media / mass culture. – N.Y.: McGraw – Hill, Inc., 2013.
Lippmann W. Early Writings. – New York, 1970.
MC Luhan м’ Understanding Media: the Extensions of Man. – New York, 2010.
Shramm, W. and Lerner, D. (eds). Communication and Change. The Last Ten Years and the Next, University Press of Hawaii.
1997.
Toffler Al. The Third Wave. – New Ybrk: William Morrow and Co., Inc., 2000.
Touraine A. The Post-industrial Society: Tomorrow’s social h7s tory: classes, conflicts and culture in the programmed cociety.
- New York, 2008.
Wolton D. Penser la communication. – Paris, 2001.
Wright B. The 5 Public Philosophies of Walter Lippmann. – Texas Press. 2014.
References
Abdeev R.F. (2014) Filosofiya informacionnoj civilizacii [Philosophy of Information Civilization] / R. F. Abdeev. M.: Nauka.
Ashimbaev S. (1993) Parasatka kushtarlyk [Passion for sanity] Almaty, ZHazushy.
Bell D. The coming of Post-industrial Society: a venture in Social Forecasting. - New York- Basic Books, 2007.
Bell D. The Cultural Contradictions of Capitalism. N. Y., Basic Books, 2003.
Bimber B. (2005) The Internet and Political Transformation: Populism, Community, and Accelerated Pluralism // Polity. V. 31.
Bimber B. The Internet and Political Transformation: Populism, Community, and Accelerated Pluralism // Polity. 2015. V. 31.
№ 1.
Blum D., Walter Lippmann. Cosmopolitan in a Century of Total War. Ithaca, 2006.
Browning G. Electronic Democracy: Using the Internet to Influence Politics. Wilton, 1996.
Castells M. The information age: Economy, Society and Culture. Black well publishers, 2002.
Chesnakov A.A. Resursy INTERNET i rossijskie politicheskie tehnologii: sostojanie i perspektivy razvitija // Vestnik MGU.
Serija 18. Sociologija i politologija [INTERNET Resources and Russian Political Technologies: State and Development Prospects //
Bulletin of the Moscow State University. Series 18. Sociology and Political Science]. 1999. № 4.
Dahl R.A. Democracy and Its Critics. New Haven: Yale University Press, 2012.
Elections in Cyberspace: Toward a New Era in American Politics / ed. by A. Corrado, Ch. Firestone. Washington, 1996.
Eljakov A. D. (2003) Sovremennaja informacionnaja revoljucija [Modern Information Revolution] / A. D. Eljakov // So-ciol.
issledovanija. -№ 10
Graber D.A. Mass media and American politics (7th edn). Washington, D.C., 2014.
Graber D.A. Mass media and American politics. – A division of congressional quarterly Inc., Washington, D.C., 2010.
Grachev M.N. Politicheskaja kommunikacija: teoreticheskie koncepcii, modeli, vektory razvitija [Political communication:
theoretical concepts, models, vectors of development]. M.: Prometej, 2004.
Grossman L.K. The Electronic Republic: Reshaping Democracy in the Information Age. N. Y., 2003.
Herbert Irving Schiller, Information and the Crisis Economy, Oxford University Press,1995.
International Encyclopedia of Communications. N.Y., Oxford, 2001.
Lasswell H. D. The Structure and Function of Communication in Society // Mass Communications / Ed. by Schramm W. Urbana.
1960.
Lazarsfeld P., Berelson B. and Gaudet H. People’s Choice, 3d. ed. New York, 1968.
Le Roy, W.S. Mass media / mass culture. – N.Y.: McGraw – Hill, Inc., 2013.
ISSN 1563-0242 Herald of journalism. №3 (49). 2018 25
eISSN 2617-7978
Есенбековa
Ұ.М.
Lippmann W. Early Writings. New York, 1970.
Malik E.N. (2007) Vlijanie sredstv massovoj informacii na politicheskuju aktivnost’ molodezhi v sovremennoj Rossii: osobennosti,
perspektivy optimizacii [Influence of mass media on political activity of youth in modern Russia: features, prospects of
optimization]. – Orel.
MC Luhan м’ Understanding Media: the Extensions of Man. - New York, 2010.
Peskov D.N. Internet v rossijskoj politike: utopija i real’nost’ [Internet in Russian politics: utopia and reality] // Polis. 2002.
Politicheskoe proektirovanie v prostranstve social’nyh kommunikacij: materialy Mezhdunarodnoj nauchnoj konferencii: v 2
ch. [Political design in the space of social communications: materials of the International Scientific Conference]. M., 2013. ch. 2.
Programma snizhenija informacionnogo neravenstva v Respublike Kazahstan na 2007-2009 gody [Program to reduce the information
inequality in the Republic of Kazakhstan for 2007-2009] / http://adilet.zan.kz
Shramm, W. and Lerner, D. (eds). Communication and Change. The Last Ten Years and the Next, University Press of Hawaii.
1997.
Shvarcenberg Rozhe Zherar Politicheskaja sociologija, chast’ 3 [Political Sociology, Part 3]. M.: RAU, 1992.
Toffler Al. The Third Wave. – New Ybrk: William Morrow and Co., Inc., 2000.
Touraine A. The Post-industrial Society: Tomorrow’s social h7s tory: classes, conflicts and culture in the programmed cociety.
- New York, 2008.
Vasil’ev A. (2010) Dialogi o vozmozhnom: pis’ma ob otkrytom obshchestve [Dialogues about a possible: letters about an open
society] / A. Vasil’ev. M. : Rudomino.
Vershinin M.S. Politicheskaja kommunikacija v informacionnom obshhestve [Political Communication in the Information Society].
M., 2011.
Wolton D. Penser la communication. Paris, 2001.
Wright B. The 5 Public Philosophies of Walter Lippmann. Texas Press. 2014.
Р.Ф. (2014) Философия
информaционной
цивилизaции
/ Р.Ф. Абдеев.
– М.: Нaукa.
Әшімбaев С. (1993) Пaрaсaтқa құштaрлық. – Алмaты: Жaзушы.
Вaсильев
А. (2010) Диaлоги
о возможном:
письмa
об открытом
обществе
/ А. Вaсильев.
– М.: Рудомино.
Вершинин
М.С. Политическaя
коммуникaция
в информaционном
обществе.
– М., 2011.
Грaчев М.Н. Политическaя
коммуникaция:
теоретические
концепции,
модели,
векторы
рaзвития.
– М.: Прометей,
2004.
Еляков
А. Д. (2003) Современнaя
информaционнaя
революция
/ А.Д. Еляков
// Социол.
исследовaния.
– №10
Қaзaқстaн Республикaсындa
aқпaрaттық теңсiздiктi төмендетудiң
2007-2009 жылдaрғa aрнaлғaн бaғдaрлaмaсы / http://
adilet.zan.kz
Мaлик Е.Н. (2007) Влияние
средств
мaссовой
информaции
нa политическую
aктивность
молодежи
в современной
России:
особенности,
перспективы
оптимизaции.
– Орел.
Песков
Д.Н. Интернет
в российской
политике:
утопия
и реaльность
// Полис.
2002.
Политическое
проектировaние
в прострaнстве
социaльных
коммуникaций:
мaтериaлы
междунaродной
нaучной
конференции:
в 2 ч. М., 2013. ч. 2.
24 Хабаршы. Журналистика сериясы. №3 (49). 2018
Қоғaмдaғы сaяси процестердегі
бұқaрaлық коммуникaция
құрaлдaры
Чеснaков А.А. Ресурсы
INTERNET и российские
политические
технологии:
состояние
и перспективы
рaзвития
// Вестник
МГУ. Серия
18. Социология
и политология.
1999. № 4.
Швaрценберг
Роже
Жерaр. Политическaя
социология,
чaсть 3. – M.: РАУ, 1992.
Bell D. The coming of Post-industrial Society: a venture in Social Forecasting. – New York- Basic Books, 2007.
Bell D. The Cultural Contradictions of Capitalism. N. Y., Basic Books, 2003.
Bimber B. (2005) The Internet and Political Transformation: Populism, Community, and Accelerated Pluralism // Polity. V. 31.
Bimber B. The Internet and Political Transformation: Populism, Community, and Accelerated Pluralism // Polity. 2015. V. 31.
№ 1.
Blum D., Walter Lippmann. Cosmopolitan in a Century of Total War. Ithaca, 2006.
Browning G. Electronic Democracy: Using the Internet to Influence Politics. Wilton, 1996.
Castells M. The information age: Economy, Society and Culture. Black well publishers, 2002.
Dahl R.A. Democracy and Its Critics. New Haven: Yale University Press, 2012.
Elections in Cyberspace: Toward a New Era in American Politics / ed. by A. Corrado, Ch. Firestone. Washington, 1996.
Graber D.A. Mass media and American politics (7th edn). Washington, D.C., 2014.
Graber D.A. Mass media and American politics. – A division of congressional quarterly Inc., Washington, D.C., 2010.
Grossman L.K. The Electronic Republic: Reshaping Democracy in the Information Age. N. Y., 2003.
Herbert Irving Schiller, Information and the Crisis Economy, Oxford University Press,1995.
International Encyclopedia of Communications. N.Y., Oxford, 2001.
Lasswell H. D. The Structure and Function of Communication in Society // Mass Communications / Ed. by Schramm W. Urbana.
1960.
Lazarsfeld P., Berelson B. and Gaudet H. People’s Choice, 3d. ed. New York, 1968.
Le Roy, W.S. Mass media / mass culture. – N.Y.: McGraw – Hill, Inc., 2013.
Lippmann W. Early Writings. – New York, 1970.
MC Luhan м’ Understanding Media: the Extensions of Man. – New York, 2010.
Shramm, W. and Lerner, D. (eds). Communication and Change. The Last Ten Years and the Next, University Press of Hawaii.
1997.
Toffler Al. The Third Wave. – New Ybrk: William Morrow and Co., Inc., 2000.
Touraine A. The Post-industrial Society: Tomorrow’s social h7s tory: classes, conflicts and culture in the programmed cociety.
- New York, 2008.
Wolton D. Penser la communication. – Paris, 2001.
Wright B. The 5 Public Philosophies of Walter Lippmann. – Texas Press. 2014.
References
Abdeev R.F. (2014) Filosofiya informacionnoj civilizacii [Philosophy of Information Civilization] / R. F. Abdeev. M.: Nauka.
Ashimbaev S. (1993) Parasatka kushtarlyk [Passion for sanity] Almaty, ZHazushy.
Bell D. The coming of Post-industrial Society: a venture in Social Forecasting. - New York- Basic Books, 2007.
Bell D. The Cultural Contradictions of Capitalism. N. Y., Basic Books, 2003.
Bimber B. (2005) The Internet and Political Transformation: Populism, Community, and Accelerated Pluralism // Polity. V. 31.
Bimber B. The Internet and Political Transformation: Populism, Community, and Accelerated Pluralism // Polity. 2015. V. 31.
№ 1.
Blum D., Walter Lippmann. Cosmopolitan in a Century of Total War. Ithaca, 2006.
Browning G. Electronic Democracy: Using the Internet to Influence Politics. Wilton, 1996.
Castells M. The information age: Economy, Society and Culture. Black well publishers, 2002.
Chesnakov A.A. Resursy INTERNET i rossijskie politicheskie tehnologii: sostojanie i perspektivy razvitija // Vestnik MGU.
Serija 18. Sociologija i politologija [INTERNET Resources and Russian Political Technologies: State and Development Prospects //
Bulletin of the Moscow State University. Series 18. Sociology and Political Science]. 1999. № 4.
Dahl R.A. Democracy and Its Critics. New Haven: Yale University Press, 2012.
Elections in Cyberspace: Toward a New Era in American Politics / ed. by A. Corrado, Ch. Firestone. Washington, 1996.
Eljakov A. D. (2003) Sovremennaja informacionnaja revoljucija [Modern Information Revolution] / A. D. Eljakov // So-ciol.
issledovanija. -№ 10
Graber D.A. Mass media and American politics (7th edn). Washington, D.C., 2014.
Graber D.A. Mass media and American politics. – A division of congressional quarterly Inc., Washington, D.C., 2010.
Grachev M.N. Politicheskaja kommunikacija: teoreticheskie koncepcii, modeli, vektory razvitija [Political communication:
theoretical concepts, models, vectors of development]. M.: Prometej, 2004.
Grossman L.K. The Electronic Republic: Reshaping Democracy in the Information Age. N. Y., 2003.
Herbert Irving Schiller, Information and the Crisis Economy, Oxford University Press,1995.
International Encyclopedia of Communications. N.Y., Oxford, 2001.
Lasswell H. D. The Structure and Function of Communication in Society // Mass Communications / Ed. by Schramm W. Urbana.
1960.
Lazarsfeld P., Berelson B. and Gaudet H. People’s Choice, 3d. ed. New York, 1968.
Le Roy, W.S. Mass media / mass culture. – N.Y.: McGraw – Hill, Inc., 2013.
ISSN 1563-0242 Herald of journalism. №3 (49). 2018 25
eISSN 2617-7978
Есенбековa
Ұ.М.
Lippmann W. Early Writings. New York, 1970.
Malik E.N. (2007) Vlijanie sredstv massovoj informacii na politicheskuju aktivnost’ molodezhi v sovremennoj Rossii: osobennosti,
perspektivy optimizacii [Influence of mass media on political activity of youth in modern Russia: features, prospects of
optimization]. – Orel.
MC Luhan м’ Understanding Media: the Extensions of Man. - New York, 2010.
Peskov D.N. Internet v rossijskoj politike: utopija i real’nost’ [Internet in Russian politics: utopia and reality] // Polis. 2002.
Politicheskoe proektirovanie v prostranstve social’nyh kommunikacij: materialy Mezhdunarodnoj nauchnoj konferencii: v 2
ch. [Political design in the space of social communications: materials of the International Scientific Conference]. M., 2013. ch. 2.
Programma snizhenija informacionnogo neravenstva v Respublike Kazahstan na 2007-2009 gody [Program to reduce the information
inequality in the Republic of Kazakhstan for 2007-2009] / http://adilet.zan.kz
Shramm, W. and Lerner, D. (eds). Communication and Change. The Last Ten Years and the Next, University Press of Hawaii.
1997.
Shvarcenberg Rozhe Zherar Politicheskaja sociologija, chast’ 3 [Political Sociology, Part 3]. M.: RAU, 1992.
Toffler Al. The Third Wave. – New Ybrk: William Morrow and Co., Inc., 2000.
Touraine A. The Post-industrial Society: Tomorrow’s social h7s tory: classes, conflicts and culture in the programmed cociety.
- New York, 2008.
Vasil’ev A. (2010) Dialogi o vozmozhnom: pis’ma ob otkrytom obshchestve [Dialogues about a possible: letters about an open
society] / A. Vasil’ev. M. : Rudomino.
Vershinin M.S. Politicheskaja kommunikacija v informacionnom obshhestve [Political Communication in the Information Society].
M., 2011.
Wolton D. Penser la communication. Paris, 2001.
Wright B. The 5 Public Philosophies of Walter Lippmann. Texas Press. 2014.
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How to Cite
Yessenbekova, U. (2018). Means of mass communication in the political processes of society. Herald of Journalism, 49(3), 18–25. Retrieved from https://bulletin-journalism.kaznu.kz/index.php/1-journal/article/view/1027
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Journalism: Society. Language. History. Policy. Law. Economy.
