‘NEW MEDIA’ DEVELOPMENT IN CENTRAL ASIA: THE ROLE OF SOCIAL MEDIA IN SOCIAL CHANGE

Abstract

Global information process strongly influenced development of national mass media. Around the world there is a liberalization and globalization of information markets. Such integration leads to that the information industry extends, erasing rigid borders between sectors of traditional systems of mass communication and creating new media systems. Historically these sectors developed separately, but now due to technological innovations, borders of these sectors were washed away, there is an active process of their integration. Integration process in much more degree covers technologies and information transfer systems. Social change in the Central Asia is incremental, at the beginning of independent years, it happens slowly with decades passing before, and in the information technologies century, it happens quickly before people aware of the change. However, the continuing social problems, increasing economic crisis, environmental issues, political discourse and a shift towards the democracy right in various member states are only the most outstanding ones. Despite challenging international, regional and domestic conditions Central Asia countries has all developed their strategies, for shaping what they consider their best possible foreign policies given the circumstances.