Features of organizational processes of book trading
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Keywords:
infrastructure, book trading, market segment, operators of the market, book market, publishing house marketing, advertizing, studying of consumer demand, dealer, intermediary, trade system,Abstract
The author of article considers features of the organization of processes of book trading in the book market. Development of book business and book culture requires studying of consumer demand and consumer audience in the book market. The author emphasizes features of organizational processes of book trading abroad and in Russia.References
1 Смирнова Е.В., Федотова З.Н. Издательская деятельность в современном ВУЗе, « Логос», МГУП,2001
2 Ворошилов В.В. Теория и практика Массовой информации, Издательство Михайлова В.А, С- Петербург, 2006
3 Энциклопедия книжного дела, под ред. Ю.Ф. Майсурадзе, М. Юристь, 2004
2 Ворошилов В.В. Теория и практика Массовой информации, Издательство Михайлова В.А, С- Петербург, 2006
3 Энциклопедия книжного дела, под ред. Ю.Ф. Майсурадзе, М. Юристь, 2004
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How to Cite
Asembaeva, B. O. (2016). Features of organizational processes of book trading. Herald of Journalism, 35(1). Retrieved from https://bulletin-journalism.kaznu.kz/index.php/1-journal/article/view/110
