New models of book publishing and financing
DOI:
https://doi.org/10.26577/HJ.2019.v53.i3.05Keywords:
кітaп ісі, қaржылaндыру, мәдени мұрa, крaудфaндинг, Kickstarter, Unbound, Pubslush, Pentian, бaспaлaр, мемлекеттік бaғдaрлaмaлaр.Abstract
With the development of the book industry, such important topics as the readability of the book, its study, distribution, creation and development of new methods for publishing books require studying. Thus, the topic of the study of the book market, as well as the information needs of Kazakhstanis is relevant today.
The purpose of the article is to analyze the book publishing industry and systematize methods for improving its financing.
The scientific and practical value of the research is to consider the types of publishing industry and methods of organizing the book industry. Public support provided to the book business through pro- grams such as “Cultural Heritage” and “Publication of socially significant literature” directly affects the range of book products. According to the author, compliance with the regulatory framework and spon- sorship of the publishing industry is an important factor in improving the entire book industry.
Along with empirical methods as a description, control and comparison, theoretical methods based on axioms in the works of foreign scientists were used for the subject analysis.
The main result of a scientific article is to show the importance of sponsoring the book publishing industry for all countries of the world. The article summarizes the global experience in this field and ways to overcome difficulties. The emphasis is on the active participation and interest of the society in making the publishing industry competitive.
The value of the article is to consider a completely new period of activity in such areas as economy, science, culture, national economy, as well as in the fields of publishing and entrepreneurship, which ap- peared after the establishment of public and democratic principles. Analyzed the implementation of the decisions of the highest state bodies on the democratization of publishing, the empowerment of publish- ing houses and printing houses, self-employment and self-financing. The impact of changes in political, social and other aspects of life in Kazakhstan on the topic, content, volume and quality of manufactured books is considered.
In the framework of this study, the author studied ways to increase the work of existing publishing houses by adopting large programs by the state and by implementing a tender. According to these pro- grams, despite the fact. The programs that are developed by the state to improve the book business are “Publication of socially significant literature” and “State program for the development and functioning of languages for 2011-2020”.
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