Selfie: the visual communication on instagram
DOI:
https://doi.org/10.26577/HJ.2019.v54.i4.02Keywords:
: Инстaгрaм Селфи, Үшінші ережесі, „ортaдaғы көз“ принципі, визуaлды комму никaция, виртуaлды тұлғa.Abstract
Social media sharing has become a strong trend among Kazakhstani women. Selfies are not merely pictures of oneself but an individual expression of the imagined virtual personality of the person. They are a means for social media communication, which invites for public recognition, liking and flirting. The purpose of the research was to explore the selfie as a self-presentation. It focused on the compositional characteristics of selfies of Kazakhstani women against the basic photographic rules and criteria. The need and rationale for the research stemmed in the lack of sufficient scientific research on the selfie phenomenon in Kazakhstan. The research methods the exploratory study employed were a qualitative visual content analysis with preset descriptors a research literature methodology. The results indicated that the imple-mentation of the basic rules and principles for a successful selfie such as the Rule of Thirds, Eye-in-Centre Principle, light, distance, and angle is limited. The value of the research is twofold. First, it contributed to an understudied scientific field of visual communication with a focus on Kazakhstan. Second, it provided practical guidelines for taking appealing selfies either for personal use or promotion purposes.
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Worring, M., Snoek C. (2009) Visual Content Analysis. In: LIU L., ÖZSU M.T. (eds) Encyclopedia of Database Systems. Springer, Boston, MA
Barry, C., Doucette, H., Loflin, D., Rivera-Hudson, N., & Herrington, L. (2017). “Let me take a selfie”: Associations between self-photography, narcissism, and self-esteem. Psychology of Popular Media Culture, 6(1), pp. 48-60. http://dx.doi.org/10.1037/ ppm0000089
Bruno, N., Gabriele, V., Tasso, T., & Bertamini, M. (2014). ‘Selfies’ Reveal Systematic Deviations from Known Principles of Photographic Composition. Art & Perception, 2(1-2), pp. 45-58. https://doi.org/10.1163/22134913-00002027.
Chua, T., & Chang, L. (2016). Follow me and like my beautiful selfies: Singapore teenage girls’ engagement in self-presentation and peer comparison on social media. Computers in Human Behavior, 55, pp. 190-197. https://doi.org/10.1016/j.chb.2015.09.011.
de Vries, D., Peter, J., de Graaf, H., & Nikken, P. (2015). Adolescents’ Social Network Site Use, Peer Appearance-Related Feedback, and Body Dissatisfaction: Testing a Mediation Model. Journal of Youth And Adolescence, 45(1), pp. 211-224. https://doi. org/10.1007/s10964-015-0266-4.
Filipov, M. (2019). Who Buys the Amsterdam Dance Event? International Journal of Event Management, https://doi.org/10.37 27/152599519X15506259856426, Cognizant Communication Corporation.
Financial Times (2015). Instagram: Retail’s Holy Grail. (2015). Retrieved 21 September 2019, from https://www.ft.com/con-tent/bef817ae-31f1-11e5-91ac-a5e17d9b4cff.
Galuppo, M. (2017). Millennials expected to take over 25,000 selfies in their lifetime. Retrieved 22 September 2019, from https://www.aol.com/article/news/2017/05/19/millennials-expected-to-take-over-25-000-selfies-in-their-lifeti/22099995 Garry, M., & Gerrie, M. P. (2005). When Photographs Create False Memories. Current Directions in Psychological Science, 14(6), pp. 321–325. https://doi.org/10.1111/j.0963-7214.2005.00390.x
Cruz, E., & Thornham, H. (2015). Selfies beyond self-representation: the (theoretical) f(r)ictions of a practice. Journal of Aes-thetics & Culture, 7(1), pp.1-10. https://doi.org/10.3402/jac.v7.28073
Hutchinson, A. (2019). Instagram Stories is Now Being Used by 500 Million People Daily. Retrieved 21 September 2019, from https://www.socialmediatoday.com/news/instagram-stories-is-now-being-used-by-500-million-people-daily/547270/
Kearney, A. (2018). “Uses and Gratification of Posting Selfies on So-cial Media” Thesis. Rochester Institute of Technology (RIT) Scholar Works. Accessed from https://scholarworks.rit.edu/theses/9717
Keim, D., Andrienko, G., Fekete, J., Görg, C., Kohlhammer, J., & Melançon, G. (2008). Visual Analytics: Definition, Process, and Challenges. Lecture Notes in Computer Science, pp.154-175. https://doi.org/10.1007/978-3-540-70956-5_7.
Leary, M., & Kowalski, R. (1990). Impression management: A literature review and two-component model. Psychological Bul-letin, 107(1), pp. 34-47. https://doi.org/10.1037//0033-2909.107.1.34.
Marche, S. (2013), ‘Sorry, Your Selfie Isn’t Art,’ Esquire, The Culture Blog, Retrieved 24 July 2019 from http://www.esquire.
com/blogs/culture/selfies-arent-art. Date accessed 15 February 2014.
Mullan, E. (2019). What is Digital Content? Retrieved 19 September 2019, from http://www.econtentmag.com/Articles/Re-sources/Defining-EContent/What-is-DigitalContent-79501.html
Oxford Dictionaries (2013), ‘Oxford Dictionaries Word of the Year 2013’. http://blog.oxforddictionaries.com/press-releases/ oxford-dictionaries-word-of-the-year-2013/. Date accessed 30 September 2014.
Pauwels, L., (2011) An Integrated Conceptual Framework for Visual Social Research. In: Margolis, E. and Pauwels, L., (ed) The
Sage handbook of visual research methods. London: Sage.
Pearlman, J. (2019). Australian man ‘invented the selfie after drunken night out’. Retrieved 22 September 2019, from https:// www.telegraph.co.uk/news/worldnews/australiaandthepacific/australia/10459115/Australian-man-invented-the-selfie-after-drunk-en-night-out.html
Peterson, B. (2003). Learning to See Creatively: Design, Color and Composition in Photography. Amphoto Press, New York, NY: USA.
Porch, T. (2015). Society, culture, and the selfie: Analysis of the impact of the selfie practice on women’s body image(Unpublished Honors dissertation). Emory University, Atlanta, GA.
Pounders, K., Kowalczyk, C., & Stowers, K. (2016). Insight into the motivation of selfie postings: impression management and self-esteem. European Journal of Marketing, 50(9/10), pp. 1879-1892. https://doi.org/10.1108/ejm-07-2015-0502.
Rawlings, K. (2013), ‘Selfies and the History of Self-Portrait Photography,’ Oxford University Press Blog, 21 November 2013.
http://blog.oup.com/2013/11/selfies-history-self-portraitphotography/ Date accessed 15 February 2014.
Scissors, L., Burke, M., & Wengrovitz, S. (2016). What-s in a Like? Attitudes and behaviors around receiving Likes on Face-book. Proceedings of The 19Th ACM Conference On Computer-Supported Cooperative Work & Social Computing - CSCW ‘16. https://doi.org/10.1145/2818048.2820066.
Senft, T., Baym, N. (2015). What does the selfie say? Investigating a global phenomenon.
Ting, H., Wong, M., De Run, E. & Choo, S. (2015). Beliefs about the Use of Instagram: An Exploratory Study. International Journal of Business and Innovation. 2. pp. 15-31.
Stiegler, B. (2009). Teleologics of the Snail: The Errant Self Wired to a WiMax Network. Theory Culture & Society - Theor Cult Soc. 26(23). pp. 33-45. https://doi.org/10.1177/0263276409103105.
Sung, Y., Lee, J., Kim, E., & Choi, S. (2016). Why we post selfies: Understanding motivations for posting pictures of one-self. Personality and Individual Differences, 97, pp. 260-265. https://doi.org/10.1016/j.paid.2016.03.032.
Worring, M., Snoek C. (2009) Visual Content Analysis. In: LIU L., ÖZSU M.T. (eds) Encyclopedia of Database Systems. Springer, Boston, MA
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How to Cite
М., Ф., & А., К. (2019). Selfie: the visual communication on instagram. Herald of Journalism, 54(4), 11–17. https://doi.org/10.26577/HJ.2019.v54.i4.02
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Journalism: Society. Language. History. Policy. Law. Economy.
