Scientific concepts and basic principles of transmedia projects (concepts of Robert Pratten and Jeff Gomez)
DOI:
https://doi.org/10.26577/HJ.2019.v54.i4.05Keywords:
transmedia, scientific concepts and principles, transmedia strategies, trends in digital media, transmedia storytelling.Abstract
The study of different media, the study of their nature and features in the digital era is of great importance for understanding the trends in the functioning of the media and forecasting future de-velopment. Determining the benefits and negative consequences of information technology for society and people, identifying the causes of media processes occurring in today’s world are becoming impor-tant issues on the agenda.
The purpose of this article is to identify ways to solve the key problems of the domestic media space by analyzing the scientific concepts and basic principles of transmedia. Analysis of the role of transmedia in the development of domestic information technologies and new media.
The scientific and practical value of the study is to determine the importance of transmedia strategies in the digital age, the study of its conceptual foundations. To ensure the accuracy of scientific forecasting, it is important to consider the influence of advanced information technologies on the communications system.
The value of the article. The article analyzes and systematizes the scientific concepts of interna-tionally recognized experts in transmedia technologies and transmedia storytelling. Recommendations for analyzing interrelated processes in the field of information and communication technologies are proposed. The author used effective scientific methods necessary for identifying and predicting political and communicative processes. The article is written with the aim of promoting research on the development of society, the preservation of national identity in the era of information and technological transformation.
References
Burns, Kelli S. (2017). Social Media: A Reference Handbook. Santa Barbara, CA: ABC-CLIO. ISBN 978-1-4408-4355-6. Chandon, Pierre, J. Wesley Hutchinson, Eric T. Bradlow, and Scott H.Young. (2009). «Does In-Store Marketing Work? Effects
of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase». Journal of Marketing 73:1-17.
Dickert, S., & Slovic, P. (2009). Attential Mechanisms in the Generation of Sympathy. Judgment and Decision Making, 4(4), 297-306.
Donig G.A. (2005). Transmedia Storytelling – aesthetics and production at the Jim Henson Company. Master Thesis. Cam-bridge.
Eastwood, John D., Smilek, D., & Merikle, P. (2001). Differential Attentional Guidance by Unattended Faces Expressing Positive and Negative Emotion. Per- ception & Psychophysics, 63(6), 1004-1013.
Eira Jones, Ruth. (2013). Change the Story... Change the World: Transmedia
Storytelling for Transformation. London: London South Bank University.
Farris, Paul W., and Douglas C. West. (2007). «A Fresh View of the Advertising Budget Process». in The SAGE Handbook of Advertising, ed. Gerard J. Tellis and Tim Ambler. London: SAGE: 316-333.
Gambarato, R. (2017). Transmedia Project Design: Theoretical and Analytical Considerations / R. Gambarato // Baltic Screen Media review: Vol.1. – р.84-85.
Gazzaniga, Michael S. (1989). The Social Brain: Discovering the Networks
of the Mind. New York, NY: Basic Books.
Jenkins, H. (2003). Transmedia Storytelling / H. Jenkins // «MIT Technology Review». –Available at: https://www.technolo-gyreview.eom/s/401760/transmedia-storytelling/ (accessed: 21.03.16).
Jenkins, H. (2006). Convergence Culture. New York, NY: New York University Press, USA. 308 p.
Jenkins, H. (2009). The Revenge of the Origami Unicorn: Seven Principles of Transmedia Storytelling – URL: http://henryjen kins.org/2009/12/the_revenge_of_the_origami_uni.html (дaтa обрaщения: 17.04.2017).
Lambert, J. (2003) Digital Storytelling Cookbookand Travelling Companion version, Digital Diner Press. р. 9-19.
Long, G.A. (2007). Transmedia Storytelling – Business, Aesthetics and Production at the Jim Henson Company. Master Thesis.Cambridge.
Miller C.H. (2004). Digital storytelling: A creator’s guide to digital entertainment. Amsterdam: Focal Press, 453 p.
Norman, Kent L. (2017). Cyberpsychology: An Introduction to Human-Computer Interaction. United Kingdom: Cambridge University Press. ISBN 978-1-107-10254-5.
Phillips, A. (2012). A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms Hardcover – June 23, 278 p.
Phillips, А.A. (2017). Creator’s uide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple
Platforms Hardcover – June 23, 278 p.
Phillips, А.A. (2017). Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple
Platforms / А.Phillips. – URL: http://www.amazon.com/Creators-Guide-Trans-media-Storytelling-Captivate/dp/0071791523.
Pratten, R. (2011). Getting Started in Transmedia Storytelling: A Practical Guide for Beginners. –Seattle: CreateSpace, – р.13-15.
Rutledge, Pamela. (2011). Transmedia Storytelling: Neuroscience Meets Ancient Practices. Retrieved June 18, 2011.
Scolari, C.A. (2009). Transmedia Storytelling: Implicit Consumers, Narrative Worlds and Branding in Contemporary Media Production / C.A.Scolari // International Journal of Communication.. Vol. 3. №4.
Shankar, A. and Goulding, C. (2001). Interpretive consumer research:two more contributions to theory and practice. Qualitative Market Research: An International Journal, 4 (1), pp. 7-16.
Shannon C.E., Weaver W. (1979).The Mathematical Theory of Communication.
Urbana: Univ. Illinois Press, 117 p.
Shanton, Karen; Goldman, Alvin (2010). Simulation theory. Wiley Interdisciplinary Reviews: Cognitive Science. doi:12.12/ wcs.83. Retrieved 2012-10-09.
Silk, Alvin J., Lisa R. Klein, and Ernst R. Berndt. (2002). «Intermedia substitutability and market demand by national advertis-ers». Review of Industrial Organization 20.4: 323-348.
Slovic, P. (2012). Attential Mechanisms in the Generation of
Sympathy. Judgment and Decision Making, 5(8), 275-285.
Teixeira, Thales, Michel Wedel and Rik Pieters. (2010). «Moment-to-Moment
Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing», Marketing Science, 29 (5): р.783– 804.
Tellis, Gerard J., Rajesh Chandy, and Pattana Thaivanich. (2000). «Decomposing the Effects of Direct Advertising: Which
Brand Works, When, Where, and How Long?». – Journal of Marketing Research 37.1: 32-46.
Tellis, Andrea. (2012). A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple
Platforms. New York, NY: McGraw-Hill. Kindle Edition.
Woodside, A. (2010), Advances In Business Marketing And Purchasing: Vol.14, Creating And Managing Superior Customer Value (Advances In Business Marketing And Purchasing), JAI Press, USA.
