The role of advertising in the sphere of tourism
Keywords:
advertising, tourism, informational dissemination channels.Abstract
This scientific article describes the advertisement in the tourism sector. Showing its main functions and goals, as well as distinguishing features. Advertising in the modern world is a complex social phenomenon, shag- nuvshee far beyond the kind of employment rights. It also is not just a business, but a much broader phenomenon that covers virtually all aspects of society, including tourism. The tourism industry has its own peculiari- ties, as operates virtually no tangible goods and services. The characteristic features of tourist services are intangibility, inability to storage, exposure to seasonal fluctuations, which in turn updates the advertising space. There- fore, advertising in today’s global world is an integral part of the function- ing of services of tourism.
References
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3 Оразбекова З. Храм науки // Сборник докладов научно-практического круглого стола. – Алматы, 2011. – 116-121
References
1 Osobennosti reclamy v turizme( Electr resurs) http://www.w-o-n.ru/text/199
2 Kirillov A.T. Maslova E.V reclama v turizme / Gos. Ped.un-t. Akademic turizma. – SPb., 2002. – 110 s.
3 Orazbekova Z. Khram nauki/ Sborrnic dokladov nauchno-practicheskogo kruglogo stola. – Almaty, 2011. – 116-121.
