The impact of media convergence on The ZHetysu tv channel
DOI:
https://doi.org/10.26577/HJ.2021.v62.i4.07Abstract
The article examines the influence of the convergence process of the media in Almaty region on the Zhetysu TV channel. In addition, the achievements and goals of the Almaty regional TV channel «Zhetysu» with more than 20 years of history will be considered, as well as genre and program features of the TV channel will be considered.
The purpose of this article is to analyze the possibilities of modern rapidly developing media. Modernization of the media space, analysis of their impact on today's audience. The article examines the experience of media convergence on the example of the Almaty regional TV channel «Zhetysu», also takes into account the continuity of innovations and traditions.
The research value of the topic is very relevant, since Zhetysu TV is the only TV channel located in Taldykorgan, the center of the Almaty region.
The novelty of the study lies in the fact that for the first time convergence in the media was studied on the example of the Almaty regional TV channel «Zhetysu». The study examined the impact of information and technological processes on the audience, the impact of integration on changing the appearance of the media while maintaining the continuity of traditions in new media. The paper presents a detailed analysis of the work of the research object and recommendations.
In addition, the development of the convergence process in the media was described and the features of integration processes in the domestic media space were studied.
From a scientific and practical point of view, in accordance with modern requirements, the Zhetysu TV channel is a channel that provides comprehensive information using a variety
of convergence opportunities.
Research methods. The method of theoretical analysis was used in the work. Including the analysis of the convergence process, the analysis of various literature and articles, as well as the method of sorting statistical data.
Key words. Media Сonvergence, Social networks, Zhetysu TV channel, rating programs, Traditional Media, New Media.
References
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Электронные ресурсы:
«Жетісу» телеарнасының Youtube-тегі ресми каналы, https://www.youtube.com/user/zhetysutv
«Жетісу» телеарнасының Facebook-тегі ресми парақшасы, https://www.facebook.com/zhetysutv
«Жетісу-ақпарат» парақшасы, https://www.facebook.com/profile.php?id=100041760694960
«Жетісу» телеарнасының сайты, www.zhetysutv.kz
«Жетісу» телеарнасының Instagram-дағы ресми парақшасы https://www.instagram.com/zhetysutv/
«12 цифр о Youtube, которые важно знать в 2020 году», https://supa.ru/blog/posts/12-tsifr-o-youtube-kotoryie-vazhno-znat-v-2020-ghodu
References
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Bae, G., Kim, HJ. (2020) The impact of online video highlights on TV audience ratings. Electronic Commerce Research. of Historical Knowledge in the Convergence Era. Media and Communication (ISSN: 2183-2439), Volume 4, Issue 3, 169-173.
Beinbrizh Zh., Nicola G., Liz Т. (2019) Media zhane Zhurnalistika: teoria men praktikaga zhana kozkaras. [Media and Journalism: a new approach to theory and practice] А.: «Ulttyk audarma burosy» kogamdyk kory, 592.
Vartanova Е. (1999) «К chemu vedet konvergensia SMI?» [What is the convergence of the media leading to?]. «Informasionnye obshestvo» naushno-analitisheski zhurnal, М.: №5, 11-14.
Dawson M. (2010) «Television Between Analog and Digital», Journal of Popular Film & Television, №1, 36.
Yessenbek Zh.B., Мamet А.A (2021) Telekanal Zhetisу»: Premstvennost tradisi i inovasii. [Continuity of traditions and innovations] «Zametki ucennogo». Rostov-na-Donu. №5-1, 49-54. https://elibrary.ru/download/elibrary_45843361_50660073.pdf
Hagedoorn B., B.Agterberg. (2016) The End of the Television Archive as We Know It? The National Archive as an Agent as an Agent of Historical Knowledge in the Convergence Era. Media and Communication (ISSN: 2183-2439), Volume 4, Issue 3, 162-175.
Henderson, V. (2010). Media review: An overview of three Web sites. The Nature of Nursing. New York: Macmillan Publishing. Retrieved April 5, 185-187.
Zhumabai М. (2019) «Marketing zhane zharnama bolimi, Efirde Jetisy. [Marketing and Advertising Department, Jetisy on the air] A.: «Yel-shezire» QQ, 150.
Jacques S., Andrew S. (2003) «Easier Rules May Not Mean More Newspaper/TV Deals», «The New York Times», 1-6.
Liang N. (2021) Exploration of Media Convergence Path Based on Blockchain and Big Data Technology. Conference on
Advances in Electrical Engineering and Computer Applications, AEECA 2021Dalian27 August. 919-922.
Makulzhanova G. (2019) «Zhetisuym – zhumagym» [«Zhetysuym – paradise»] «Zhetisu» gazeti, №70, 4.
Mustafayev D. (2019) «Telearna zhuregi» [«The heart of the TV channel»] «Efirde Jetisy», A.: «Yel-shezire» QQ,156.
Manning, J. (2014.) Social media, definition and classes of. In K. Harvey (Ed.), Encyclopedia of social media and politics. Thousand Oaks, CA: 1158
Waltermann, H., Hess, T. (2020) Competitive recombination of digital technologies in the tv-media industry. 2020 26th Americas Conference on Information Systems, AMCIS 2020Salt Lake City, Virtual10 August 2020. 18-25.
Electronic resources:
«Zhetisy» telearnasynyn Youtube-tegi resmi kanaly [The official channel of the Zhetysu TV channel on Youtube] https://www.youtube.com/user/zhetysutv
«Zhetisy» telearnasynyn Facebook- tegi resmi paraqshasy [Official Facebook page of the Zhetysu TV channel] https://www.facebook.com/zhetysutv
«Zhetisy-аqparat» paraqshasy [Page «Zhetysu-information»] https://www.facebook.com/profile.php?id=100041760694960J
«Zhetisy» telearnasynyn saity [Website of Zhetysu TV channel] www.zhetysutv.kz
«Zhetisy» telearnasynyn Instagram-dagy resmi paraqshasy [Official page of Zhetysu TV channel in Instagram] https://www.instagram.com/zhetysutv/
«12 cifr о Youtube, kotorye dolzhen znat v 2020 godu» [12 figures about Youtube that are important to know in 2020] https://supa.ru/blog/posts/12-tsifr-o-youtube-kotoryie-vazhno-znat-v-2020-ghodu
