Visualization of media content as a way to gain reader loyalty for media sustainability
DOI:
https://doi.org/10.26577/HJ.2022.v63.i1.11Abstract
Visualization is one of the trends in modern journalism. More and more media are beginning to pay equal attention to both text and visual content. This is due not only to the growing trend, but also to the demands of the audience. Therefore, the peculiarities of the perception of visual content is a topical issue that will be disclosed in this article.
The main goal of the study is to determine the characteristics of the audience's perception of visual media material, in particular, the press, and ways of manipulative influence by the media on the audience through the visualization of content.
In order to achieve the goal in the course of the study, the tasks will be solved to identify the characteristic types of perception of visual content by the audience, the key factors affecting the choice of visual content by the audience, and the comparison of theoretical knowledge with the results of practical research.
The theoretical basis of the article is the results of scientific research in the field of visual communication. Practical research was carried out using a sociological survey, which revealed the directions of the audience's interests. The theoretical significance of the study is to determine the characteristics of the perception of visual content. The practical significance lies in the further application of the results obtained in the educational process of higher educational institutions with a degree in "Journalism" by practicing journalists of periodicals and Internet editions.
The results of the study showed that today the visual part is one of the integral components of journalistic material. Especially for print publications, their electronic versions and independent Internet editions, in which it is important to tell about an event or problem not only through the text. The visualization process is significant both for the audience and for the journalists themselves, since the visual part makes it easier to understand the content. The image attracts a new media audience thanks to the creative approaches that designers or journalists use when presenting material.
Keywords: mass media, visualization, image, periodicals, Internet, psychological influence, manipulative influence.
References
Леонович Я.В. (2019) Феномен визуальной коммуникации в современной интернет-среде. Интеллект. Инновации. Инвестиции, 1, 73-76.
Некляев С.Э. (2010) Инфографика: принципы визуальной журналистики. Вестник МГУ, 2, 3-7.
Неренц Д.В. (2019) Визуализация дата-материалов в современных СМИ как способ привлечения аудитории. Вестник РГГУ. Серия: Литературоведение. Языкознание. Культурология,9, 78-83.
Симакова С.И. (2015) Влияние новых технологий на визуальный контент журналистских материалов. Вестник Челябинского государственного университета. Филология. Искусствоведение, 5 (360), 163–169
Симакова С.И. (2017) Визуализация в СМИ: вынужденная необходимость или объективная реальность? Вестник Самарского университета. История, педагогика, филология, 1(2),135-139.
Симакова С.И. (2017) Клиповизация мышления у молодежи как следствие развития визуальных коммуникаций в сми. Знак: проблемное поле медиаобразования, 2 (24), 107-118.
Шевченко В.Э. (2013) Эффективность восприятия медиаинформации: визуализация контента. Информационная безопасность регионов,2(13),45-51.
Шевченко В.Э. (2014) Визуальный контент как тенденция современной журналистики. Электронный научный журнал «Медиаскоп»,4.
Шестов Б.Н. (2017) Способы манипулятивного воздействия посредством визуализации данных в современных СМИ. Электронный научный журнал «Медиаскоп»,4.
Юфкина C. Б.(2015) Инфографика как конвергентный жанр в современных СМИ. Огарёв-Online, 7, 1-7.
Cuihua Shen, Mona Kasra (2019)Fake images: The effects of source, intermediary, and digital media literacy on contextual assessment of image credibility online, 21(2),438–463.
Kitsa M. (2019) Design of the newspaper as an important factor in attracting young audience. Медиаобразование, 59(1), 49-60.
Mazhar B. (2017) Effects of Photojournalism on Reader’s Exposure and Retenon. Global Media Journal, 28(71).
Pettersson P. (2002) Image Manipulation. Media and education. University of Adam Mickiewicz, Poznan.
Rössler, P., Bomhoff, J., Haschke, J., Kersten, J. & Müller, R. (2011). Selection and impact of press photography. An empirical study on the basis of photo news factors. , 36(4), 415-439. https://doi.org/10.1515/comm.2011.021
Sangseok Lee,Junyong In. (2017) Statistical data presentation. Korean J Anesthesiol, 70(3),267–276.
Sri Syamsiyah Lestari Sjafiie, Sri Hastjarjo, Widodo Muktiyo, Pawito (2018) Graphic Visualization in Printed Media: How Does the Use of Technology Influence Journalism Culture. Malaysian journal of communication, 34(4),373-385.
Stephanie Coffaney (2011) Photo Manipulation in the Media https://core.ac.uk/download/pdf/19153916.pdf
Thomas E. Powell,Hajo G. Boomgaarden,Knut De Swert,Claes H. de Vreese (2015) Journal of communication, 6(65), 997-1017.
Webber, N. R., Shawcross, M., Edwards, D., Reinsvold, R., & Zhen, J. (2020, March). Data (mis) visualization and its impact on academic advancement and public understanding [Panel]. Society for the Academic Study of Social Imagery, Greeley, CO, United States.
Электронные ресурсы:
Издание «Деловой Казахстан» (2021, апрель 2). Режим доступа: https://pressa.ru/ru/reader/#/magazines/delovoj-kazahstan/issues/12-2021/pages/1/
Издание «Капитал» (2021,сентярь 16). Режим доступа: https://kursiv.kz/sites/default/files/pdf/2021-09/kursiv_35_903.pdf
Издание «Время» (2021,октябрь 27). Режим доступа: https://time.kz/articles/Infografika/2021/10/27/poshli-na-vzlyot
References:
Ershov Ju.M. (2019) Pereosmyslenie zhurnalistskoj podgotovki v kontekste vizual'nogo myshlenija. [Rethinking journalism training in the context of visual thinking]. Vestnik NGU. Serija: Istorija, filologija, 6,10-13.
Leonovich Ja.V. (2019) Fenomen vizual'noj kommunikacii v sovremennoj internet-srede. [The phenomenon of visual communication in the modern Internet environment]. Intellekt. Innovacii. Investicii,1,73-76.
Simakova S.I. (2017) Vizualizacija v SMI: vynuzhdennaja neobhodimost' ili ob’ektivnaja real'nost'?[Visualization in the media: a compulsory necessity or an objective reality?]. Vestnik Samarskogo universiteta. Istorija, pedagogika, filologija, 1, 135-139.
Shestov B.N. (2017) Sposoby manipuljativnogo vozdejstvija posredstvom vizualizacii dannyh v sovremennyh SMI. [Methods of manipulative influence through data visualization in modern media]. Electronic scientific journal «MediaScope», 4.
Shevchenko V.E. (2013) Vizual'nyj kontent kak tendencija sovremennoj zhurnalistiki. [Visual content as a trend in modern journalism]. Electronic scientific journal «MediaScope», 4.
Nekljaev S.Je. (2010) Infografika: principy vizual'noj zhurnalistiki. [Infographics: Principles of Visual Journalism]. Vestnik MGU, 2, 3-7.
Nerenc D.V. (2019) Vizualizacija data-materialov v sovremennyh SMI kak sposob privlechenija auditorii. [Visualization of data materials in modern media as a way to attract an audience]. Vestnik RGGU. Serija: Literaturovedenie. Jazykoznanie. Kul'turologija,9, 78-83.
Simakova S.I. (2015) Vlijanie novyh tehnologij na vizual'nyj kontent zhurnalistskih materialov. [Impact of new technologies on the visual content of journalistic materials]. Vestnik Cheljabinskogo gosudarstvennogo universiteta. Filologija. Iskusstvovedenie, 5(360),163–169.
Simakova S.I. (2017) Klipovizacija myshlenija u molodezhikak sledstvie razvitija vizual'nyh kommunikacij v smi. [Clipping of thinking in young people as a consequence of the development of visual communications in the media.]. Znak: problemnoe pole mediaobrazovanija, 2 (24), 107-118.
Shevchenko V.Je. (2013) Jeffektivnost' vosprijatija mediainformacii: vizualizacija kontenta [Effectiveness of media perception: content visualization]. Informacionnaja bezopasnost' regionov,2(13),45-51.
Jufkina C. B.(2015) Infografika kak konvergentnyj zhanr v sovremennyh SMI [Infographics as a convergent genre in modern media]. Ogarjov-Online, 7, 1-7.
Cuihua Shen, Mona Kasra (2019)Fake images: The effects of source, intermediary, and digital media literacy on contextual assessment of image credibility online, 21(2),438–463.
Kitsa M. (2019) Design of the newspaper as an important factor in attracting young audience. Медиаобразование, 59(1), 49-60.
Mazhar B. (2017) Effects of Photojournalism on Reader’s Exposure and Retenon. Global Media Journal, 28(71).
Pettersson P. (2002) Image Manipulation. Media and education. University of Adam Mickiewicz, Poznan.
Rössler, P., Bomhoff, J., Haschke, J., Kersten, J. & Müller, R. (2011). Selection and impact of press photography. An empirical study on the basis of photo news factors. , 36(4), 415-439. https://doi.org/10.1515/comm.2011.021
Sangseok Lee,Junyong In. (2017) Statistical data presentation. Korean J Anesthesiol, 70(3),267–276.
Sri Syamsiyah Lestari Sjafiie, Sri Hastjarjo, Widodo Muktiyo, Pawito (2018) Graphic Visualization in Printed Media: How Does the Use of Technology Influence Journalism Culture. Malaysian journal of communication, 34(4),373-385.
Stephanie Coffaney (2011) Photo Manipulation in the Media https://core.ac.uk/download/pdf/19153916.pdf
Thomas E. Powell,Hajo G. Boomgaarden,Knut De Swert,Claes H. de Vreese (2015) Journal of communication, 6(65), 997-1017.
Webber, N. R., Shawcross, M., Edwards, D., Reinsvold, R., & Zhen, J. (2020, March). Data (mis) visualization and its impact on academic advancement and public understanding [Panel]. Society for the Academic Study of Social Imagery, Greeley, CO, United States.
Electronic resources:
«Business Kazakhstan» edition (2021, April 2). Access mode: https://pressa.ru/ru/reader/#/magazines/delovoj-kazahstan/issues/12-2021/pages/1/
«Capital» Edition (2021, September 16). Access mode: https://kursiv.kz/sites/default/files/pdf/2021-09/kursiv_35_903.pdf
Edition «Time» (2021, October 27). Access mode: https://time.kz/articles/Infografika/2021/10/27/poshli-na-vzlyot
