Digital transformation of journalism: the role of creativity and digital technology

Abstract

This article examines the digital transformation of journalism, focusing on the roles of digital technologies. The introduction focuses on the global and regional impact of digital changes in the media, and discusses the research topic. The main objective of the study is to study the impact of digital technologies on journalism and analyze the new opportunities they offer. The study aims to identify effective strategies for integrating creativity with digital innovations in journalism.

The study highlights the importance of technological advances in the transformation of journalistic practice. By incorporating new multimedia formats and platforms, digital tools have expanded the possibilities of creative expression, solving ethical and technical problems. The article highlights the theoretical and practical value of the study, especially its contribution to understanding the interaction between creativity, technology, and journalism.

The study analyzed the content of leading global media outlets and compared the main methods in digital and traditional journalism. These approaches allowed for a comprehensive study of how digital tools affect creative processes, audience engagement, and journalistic ethics.

The main findings show that digital technologies not only streamline workflows, but also require a rethinking of the essence of creativity in journalism. However, they also require new skills and ethical considerations. Automated processes such as algorithmic news production can increase efficiency, but can also limit authenticity, which requires a balance between technological reliability and human creativity.

The contribution of the study lies in its understanding of the adaptation of traditional journalistic methods to the digital environment, which highlights the need to develop skills in areas such as data analysis, multimedia storytelling and ethical content creation. The study highlights the evolving role of journalists in a media landscape dominated by digital platforms, where audience interaction and technological integration are essential.

The practical implications of the study lie in the need for media organizations to invest in training journalists in new technologies and to prioritize the development of innovative formats for content creation. In addition, the study highlights the importance of maintaining ethical standards and building audience trust while adapting to the rapid changes in the digital ecosystem.

This study enriches the academic discourse in the field of digital journalism, offering valuable perspectives to practitioners and policymakers seeking to increase the relevance and vitality of journalism in the digital age.