Advancing Media and Communication in Kazakhstan and the Globe: How Local Research Studies.
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Keywords:
media, Kazakhstan, theories of mass communication, local studies,Abstract
Can Contribute to theTheories of Mass Communication This paper aims to a) to review those major theories of media and mass communication that can be applied and tested in Kazakhstan;b) identify/map the key current and future research topics for Kazakhstani scholars that can fill the gaps in the international scholarly discourse within media and communication studies. The authors argue that if local media and communication scholars want to participate in the global scholarly dialogue, they have to a) identify their theoretical location on the global map of media and communication research works; b) be aware of recent key developments within the specific research field; c) build dynamic relationships with global scholarly community via pro-active presenting and publishing research outputs internationally.References
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Opinion. New York, NY: Routledge.
3 Festinger, L. (1957) A Theory of Cognitive Dissonance. Stanford, CA: Stanford University Press.
4 Granberg, D. (Ed.), Sarup G. (Ed.), (1992). Social Judgment and Intergroup Relations: Essays in Honor of Muzafer Sherif .
New York, NY: Springer-Verlag.
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Press.
6 Knobloch-Westerwick, S. (2014). Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research.
New York, NY: Routledge.
7 Lasswell, H.D. (2013) Propaganda Technique in the World War. Eastford, CT: Martino Fine Books.
8 Laughey, D. (2007). Key Themes in Media Theory. Berkshire, UK: McGraw-Hill Education.
9 McCombs, M. E. (Ed.), Shaw D.L. (Ed.), Weaver D.H. (Ed.) (1997). Communication and Democracy: Exploring the Intellectual
Frontiers in Agenda-Setting Theory. New York, NY: Routledge.
10 McLuhan, M. (2011) The Gutenberg Galaxy: the making of typographic man. With new essays by Gordon W.T., Lamberti
E.,Scheffel-Dunand D. (16th ed.). Toronto, Canada: University of Toronto Press.
11 Noelle-Neumann, E. (1993). Spiral of Silence: Public Opinion, Our Social Skin (2nd ed.) Chicago, IL: The University of Chicago
Press.
12 Rogers, E.M. (2003). Diffusion of Innovations (5th ed.). New York, NY: Free Press.
13 Perloff, R.M. (2010) The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (4th Ed.). New York,
NY: Routledge.
14 Riffe, D., Lacy, S., & Varouhakis, M. (2008). Media system dependency theory and using the Internet for in-depth, specialized
information. Web Journal of Mass Communication Research, 11, 1-14.
15 Sheridan, D.M., Ridolfo, J., Michel, A.J., (2012) The Available Means of Persuasion: Mapping a Theory and Pedagogy of
Multimodal Public Rhetoric (New Media Theory.) Anderson, SC: Parlor Press.
16 Shoemaker, P.J. (2009). Gatekeeping Theory. New York, NY: Routledge.
17 Webster, J.G. (2014) The Marketplace of Attention: How Audiences Take Shape in The Digital Age. Cambridge, MA: the
MIT Press.
NY: Anchor.
2 Donsbach, W., Salmon C.T. & Tsfati, Y. (2013). The Spiral of Silence: New Perspectives on Communication and Public
Opinion. New York, NY: Routledge.
3 Festinger, L. (1957) A Theory of Cognitive Dissonance. Stanford, CA: Stanford University Press.
4 Granberg, D. (Ed.), Sarup G. (Ed.), (1992). Social Judgment and Intergroup Relations: Essays in Honor of Muzafer Sherif .
New York, NY: Springer-Verlag.
5 Iyengar, S. (1994). Is Anyone Responsible?: How Television Frames Political Issues. Chicago, IL: the University of Chicago
Press.
6 Knobloch-Westerwick, S. (2014). Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research.
New York, NY: Routledge.
7 Lasswell, H.D. (2013) Propaganda Technique in the World War. Eastford, CT: Martino Fine Books.
8 Laughey, D. (2007). Key Themes in Media Theory. Berkshire, UK: McGraw-Hill Education.
9 McCombs, M. E. (Ed.), Shaw D.L. (Ed.), Weaver D.H. (Ed.) (1997). Communication and Democracy: Exploring the Intellectual
Frontiers in Agenda-Setting Theory. New York, NY: Routledge.
10 McLuhan, M. (2011) The Gutenberg Galaxy: the making of typographic man. With new essays by Gordon W.T., Lamberti
E.,Scheffel-Dunand D. (16th ed.). Toronto, Canada: University of Toronto Press.
11 Noelle-Neumann, E. (1993). Spiral of Silence: Public Opinion, Our Social Skin (2nd ed.) Chicago, IL: The University of Chicago
Press.
12 Rogers, E.M. (2003). Diffusion of Innovations (5th ed.). New York, NY: Free Press.
13 Perloff, R.M. (2010) The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (4th Ed.). New York,
NY: Routledge.
14 Riffe, D., Lacy, S., & Varouhakis, M. (2008). Media system dependency theory and using the Internet for in-depth, specialized
information. Web Journal of Mass Communication Research, 11, 1-14.
15 Sheridan, D.M., Ridolfo, J., Michel, A.J., (2012) The Available Means of Persuasion: Mapping a Theory and Pedagogy of
Multimodal Public Rhetoric (New Media Theory.) Anderson, SC: Parlor Press.
16 Shoemaker, P.J. (2009). Gatekeeping Theory. New York, NY: Routledge.
17 Webster, J.G. (2014) The Marketplace of Attention: How Audiences Take Shape in The Digital Age. Cambridge, MA: the
MIT Press.
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How to Cite
Kozhamkulova, S., & Myssayeva, K. (2016). Advancing Media and Communication in Kazakhstan and the Globe: How Local Research Studies. Herald of Journalism, 36(2). Retrieved from https://bulletin-journalism.kaznu.kz/index.php/1-journal/article/view/273
