Modern directions of development of stylistic aspects of media

Abstract

Whatever mass medias basic material is a word were. Constituents of language mastery are a necessity with responsibility to behave to every word and knowledge of value of word. Certainly, a sound and image on radio and television can not play an auxiliary role the printed word of newspapers and magazines. In order that the printed products from the side of language and style went out successfully, an actual, operative language is needed. And a word on radio and television occupies the special place. By means of electronic journalism the language of news attracts an audience. Language, as is generally known, one of aspects of culture. Mastery of language and style improves quality periodic printing, every journalist is individualized from other. In the article the analysis of modern directions is presented in the achievements of stylistic aspects of mass-media.
Key words: language, style, traditional media, electronic journalism, literary language, writing language, medias-products, mediaformat.