Social modernization of Kazakhstan through the media: defining problems

Abstract

The article saidthatin the twentiethcentury,the mediahave acquireda huge impacton mass consciousness. The media have acquired a huge impact on mass consciousness. They carry not only information and entertainment features, but also able to form some general idea of people to events occurring in the world. The functioning of modern mass media that form the basis of mass communication, business objectives clearly dominate over the cultural, that have had a negative impact on many components in content broadcasting. At the same time we learn from the media information about everything that happens around it and how the information submitted depends on the perception, and therefore the ratio to value the intellectual resource of the nation.
Key words: Socially modernization, intellectual values, information and entertainment features, the public opinion.