Basic conditions affecting the image of the university (On the example of KazNU named after Al-Farabi)

Abstract

The article analyzes the political image, methods and technologies of higher educational institutions.
University’s educational technology and public relations activities focus on key areas of image policy,
which focuses on the importance of modern telecommunications tools that use the development of information
and communication systems; To determine the attractiveness of the university, it is necessary
to annually attract public opinion and form an image based on its results.
It is well known that the image policy is one of the most important tools for university management.
Currently, the important role is played by the role of industry in developing the image of the university
in the world, including in Kazakhstan, and the demand of the industry for its services. This aspect is the
36 Хабаршы. Журналистика сериясы. №1 (47). 2018
Университеттің
имиджіне
ықпал
ететін
негізгі
шарттар
(әл-Фaрaби aтындaғы ҚaзҰУ мысaлындa)
basis for the components of the image.Taking into account these facts, the author claims why the university
emphasizes the image policy, emphasizes the factors influencing the choice of students in the field
of education, the best university in Central Asia - KazNU. Al-Farabi, which gives examples of the image
of the most authoritative universities in the world. compared with its activities in this field.
It is based on the influence of professions, widely known in modern life, as the idea of the article.
Key words: higher school, image, image policy, PR events, university ratings, reference groups, rating
factor.