Features of advertising in modern tourism

Abstract

The peculiarities of advertising in modern tourism were considered in this article, which displayed its main functions, goals and distinctive features. Advertising in the modern world is a complex of social phenomenon, and it is more than business, but a broader phenomenon that covers virtually all aspects of society, including tourism. The current tourism industry has its own specifity because of not goods but services. The features of tourist services are intangibility, inability to storage, exposure to seasonal fluctuations, which in turn updates the advertising space. Accordingly, advertising in the modern global world is an integral part of the functioning of tourism services.
Key words: tourism, services, seasonal fluctuations.