Reflection of Kazakhstan-British cultural relations in media

Аннотация

The purpose of the study is to give a general description of the problem of reflecting Kazakh-British cultural ties in the media. In the changing world of today, journalism also requires a new look, new concept, and new thinking. Over time, foreign policy has set new challenges for the media. An example is the cultural sphere in international relations. The article talks about the role of the media in ensuring unity and stability in covering international relations and about cultural ties in harmonizing international relations. Indeed, modern international relations cannot be imagined without culture, since culture is an integral part of country’s strategic activities, being an effective tool in international relations. Мedia, as   an effective tool for the harmonization of international relations and cultural relations, allow the state to seek openness and dialogue, to form a positive image of the country and to promote national interests. At the same time, according to the media, the cultural and historical ties between Kazakhstan and Brit- ish, the key models of their foreign cultural policy, the importance of cultural policies in these countries and the important milestones in cultural cooperation are classified. They are marked by the gradual development of cultural ties and important events in the entire history of cooperation between the two countries. As a result, the initiatives of the heads of state in the cultural context were demonstrated in establishing and maintaining fair and mutually beneficial relations, and today the role of media in further- ing and expanding the cultural ties between the two countries was emphasized. The importance of the work complements the existing understanding of the role of cultural factors in the foreign policy of states, as well as the current state of the media in both countries. Research materials can be used for further research in these areas.