HOW LOCAL RADIO STATIONS IN KAZAKHSTAN ARE USING SOCIAL NETWORKS

Аннотация

The formats of digital broadcasting significantly influence the development of the entire sector of Kazakhstani media, including electronic media. The media market transmitted to online. Over the past quarter century, domestic radio broadcasting has been seriously modified. After gaining independence, broadcasting in Kazakhstan developed in two directions: as a private business and as a government agency with state radio programs, supervised by the Ministry of Information and Communication.
The purpose of the article is to study the transit forms of domestic radio broadcasting, the features of the transition from classical to digital formats. The author of the study examines the concept and forms of digitalization of online radio stations, as well as options for using radio stations for social networks, such as Twitter, Facebook and Instagram. The results of the research showed that commercial radio stations specializing in music content more systematically and actively use social networks, while state stations specializing in news content do not actively use the potential of social networks. There is also a similarity of the situation with the advertising product, which is more actively represented on commercial radio stations.
Key words: Kazakhstan, local radio station, digital format, social networks, audience.