Media is stratgies and technologies in communication process
Keywords:
communication, manipulation, management, promotion.Abstract
The article examines the impact of new media on the public consciousness, all sorts of shapes and styles of expression, socialization and anagement, which allow to achieve better results in the impact on the public consciousness, as well as the manipulation of the mass onsciouslution and links it to the unprecedented the development of media and their pervasive influence on public life. The main ideas of research are the basic principles of normative, active and semantic models of communication. For the first time in the studies of K. Jaspers, M. Buber, M. Bakhtin, K.-O. Apel and J. Habermas, communication has been put in the foundations of society and communication ethics. The moral onsciousness defined as the formation of communicative interaction`s structure. Based on this idea of the world’s philosophers, author of this esearch investigates the technologies of manipulation and propaganda of mind control in mass-media, also author analyzes the social and communicative strategies. Also, the conclusions of this research can be used as a source base for the development of cultural policy`s models of
Kazakhstan in the field of mass communication.
References
[Transformation of philosophy. Translated from German ‒ M.: Logos]
Aronson E., Pratkanis E.R. (2003.) Mekhanizmy ubezhdeniya, povsednevnoye ispol’zovaniye i zloupotrebleniye. Pererab. izd.
‒ SPb.: Praym-YEVROZNAK, [Mechanisms of persuasion, daily use and abuse. Recycling ed. ‒ SPb .: Prime-EUROZNAK,].
Adorno T., Khorkkhaymer M.( 1997.) Dialektika prosveshcheniya: filosofskiye fragmenty. Per. s nem.M. Kuznetsova. ‒ M.:
Medium; SPb.: Yuventa, [ Dialectics of the Enlightenment: Philosophical Fragments. Per. s nem. M. Kuznetsova. ‒ M.: medium;
SPb.: Yuventa]
Buber M. YA (1993 ) i Ty. ‒ M.: Izd. gruppa «Progress» [Me and You. ‒ M.: Izd. group «Progress»]
Bakhtin M.M.( 1972.) Problemy poetiki Dostoyevskogo. ‒ M.: Khudozhestvennaya literatura, «
Borev V.Yu.,Kovalenko A.V.(1986) Culture and mass communication. [Culture and mass communication.].
Bogomolov N.N.(1991) Social psychology of print, radio and television. [ Social psychology of print, radio and television.]
Blek S. . (1990.) Pablik rileyshnz: Chto eto takoye. / Per. s ang. ‒ M.: Novosti, [Public Relations: What is it. / Per. from ang. ‒
M.: News,].
Barlybayeva S.Kh. (2005) Razvitiye informatsionnogo obshchestva v stranakh Yugo-Vostochnoy Azii. [Information Society
Development in Southeast Asia].
Boretskiy R.A.(2002) Ostorozhno, televideniye. ‒ M., 2002. s. 108[Watch out, tv. ‒ M., 2002. p. 108].
Gyunter Knabe: (2006)«Zhurnalist dolzhen starat’sya vsegda byt’ ob»yektivnym»// Byulleten’ MISP. – № 3 (12). ‒ s. 26 [ “A
journalist should always try to be objective” // MISP Bulletin. ‒ 2006. ‒ № 3 (12). ‒ with. 26].
Grachev G.V., Mel’nik I.K. (2003) Manipulirovaniye lichnost’yu. ‒ M.: Eksmo, [Grachev G.V., Melnik I.K. Manipulation of
personality. ‒ M.: Eksmo]
Dijk, T. A. (1989) van. van. YAzyk. Poznaniye. Svyaz’. M.: Progress, [Language. Cognition. Communication. M.: Progress].
Deloz ZH. (1995) Logika smysla. Per. s fr. YA.I. Svirskogo. ‒ M.: Izd. tsentr Akademiya,
[The Logic of Meaning. Per. with fr. ME AND. Svirsky. ‒ M.: Izd. Center Academy].
Dudinova Ye.I.(2012)Etika zhurnalista. [Ethics of the journalist].
Frolova, T. I. (2009) Gumanitarnaya i mirovayainformatsiya: gumanitarnyye nauki. ‒ M., [Humanitarian and world information:
the humanities. M.,].
Ivanitskiy V.L(2011).Transformatsiya zhurnalistiki v usloviyakh razvitiya srednego biznesa: dissertatsiya, posvyashchennaya
filosofii filologicheskikh nauk. M., [Transformation of journalism in the midst of medium-sized business development: dissertation
on the philosophy of the philological sciences. M.,].
Issers O. S. (2006) I Kommunikatsionnyye strategii i instrumenty dlya russkogo yazyka. ‒ M.: KomKniga [Communication
strategies and tacticsof the Russian language. M.: KomKniga ]
Kiriya I.B.( 2005) «Tsifrovoy khleb» i globalizatsiya sredstv massovoy informatsii i informatsionno-kommunikatsionnykh
tekhnologiy // Vestnik MGU. Razdel ‒ Zhurnalistikag. [“Digital bread” and the globalization of the media and information and communication
technologies // Vestnik MGU. Section ‒ Journalism].
Kolesnik S.G. (1998)Osnovnyye tendentsii razvitiya teleradioveshchaniya v SSHA (1995-1996) // Vestnik MGU. Razdel
10-Zhurnalistika, [The main trends in the development of television and radio broadcasting in the United States (1995-1996) // Vestnik
MGU. Section 10 Journalism, 1998].
Korkonosenko S.G.(1995) Osnovy teorii zhurnalistiki SPb [Fundamentals of the theory of journalism SPb]
Kagan M.S. (1988) Mir svedeniy. ‒ M.: Politizdat[The world of information.- M .: Politizdat1988].
Naumenko T.V. (2005) Sotsiologiya massovoy kommunikatsii. ‒ SPb., [Sociology of mass communication. – SPbзр117].
Sanzhar N. (2007) Kommunikativnyye praktiki: upravleniye i antiupravleniye v tvorchestve dramaturga// Sb. statey. Filosofskiy
al’manakh. Sovremennost’: mir mneniy, [Sanzhar N. Communicative Practices: Management and Anti-Governance in the Playwright’s
Works // Sb. articles. Philosophical almanac. Modernity: a world of opinions]
Sanzhar N. (2007)Kommunikativnaya praktika «Paradoks lzhetsa» ‒ sredstvo upravleniya i sostavleniya psikhologicheskikh
portretov geroyev// Materialy mezhdunarodnoy nauchno-prakticheskoy konferentsii. [Sanzhar N. Communicative practice «Paradox
of a Liar» ‒ a means of managing and drawing up psychological portraits of heroes // Proceedings of the international scientificpractical
conference.]
Shiller G. (1980) Manipulyatornyy razum. Par. Angl-M .: Mysl’ [Manipulator mind. Par English-M.: Thought]
Shepel’ V.M. (2005) Imideliya Sekrety lichnogo obshcheniya. ‒ M.. [Imagelogy. Secrets of personal charm]
Yakovlev I.P (2005). Obshestvennoye mneniye. ‒ M.: Politizdat.1991. [Public opinion.]
Yaspers K. (1991. ‒ s. 299) Smysl i naznacheniye istorii. ‒ M.: Politizdat,
[Jaspers K. Meaning and purpose of history. ‒ M.: Politizdat, 1991. ‒ p. 299.]
Yaspers K. (2000. ‒ s. 301) Vvedeniye v filosofiyu. Per. s nem. Pod red. Mikhaylova A.A. ‒ Minsk: Izd-vo YEGU ZAO
«Propilei» [Jaspers K. Introduction to philosophy. Per. with him. Ed. Mikhailova A.A. ‒ Minsk: Publishing House of EHU CJSC
“Propylae”]
Yaspers K. (2000) Vvedeniye v filosofiyu. Per. s nem. Pod red. Mikhaylova A.A. ‒ Minsk: Izd-vo YEGU ZAO «Propilei».
Jaspers K. Introduction to philosophy. Per. with him. Ed. Mikhailova A.A. ‒ Minsk: Publishing House of EHU CJSC “Propylae”.
Aronson E., Pratkanis E.R. (2003.) Mekhanizmy ubezhdeniya, povsednevnoye ispol’zovaniye i zloupotrebleniye. Pererab. izd.
‒ SPb.: Praym-YEVROZNAK, [Mechanisms of persuasion, daily use and abuse. Recycling ed. ‒ SPb .: Prime-EUROZNAK,].
Adorno T., Khorkkhaymer M.( 1997.) Dialektika prosveshcheniya: filosofskiye fragmenty. Per. s nem.M. Kuznetsova. ‒ M.:
Medium; SPb.: Yuventa, [ Dialectics of the Enlightenment: Philosophical Fragments. Per. s nem. M. Kuznetsova. ‒ M.: medium;
SPb.: Yuventa]
Buber M. YA (1993 ) i Ty. ‒ M.: Izd. gruppa «Progress» [Me and You. ‒ M.: Izd. group «Progress»]
Bakhtin M.M.( 1972.) Problemy poetiki Dostoyevskogo. ‒ M.: Khudozhestvennaya literatura, «
Borev V.Yu.,Kovalenko A.V.(1986) Culture and mass communication. [Culture and mass communication.].
Bogomolov N.N.(1991) Social psychology of print, radio and television. [ Social psychology of print, radio and television.]
Blek S. . (1990.) Pablik rileyshnz: Chto eto takoye. / Per. s ang. ‒ M.: Novosti, [Public Relations: What is it. / Per. from ang. ‒
M.: News,].
Barlybayeva S.Kh. (2005) Razvitiye informatsionnogo obshchestva v stranakh Yugo-Vostochnoy Azii. [Information Society
Development in Southeast Asia].
Boretskiy R.A.(2002) Ostorozhno, televideniye. ‒ M., 2002. s. 108[Watch out, tv. ‒ M., 2002. p. 108].
Gyunter Knabe: (2006)«Zhurnalist dolzhen starat’sya vsegda byt’ ob»yektivnym»// Byulleten’ MISP. – № 3 (12). ‒ s. 26 [ “A
journalist should always try to be objective” // MISP Bulletin. ‒ 2006. ‒ № 3 (12). ‒ with. 26].
Grachev G.V., Mel’nik I.K. (2003) Manipulirovaniye lichnost’yu. ‒ M.: Eksmo, [Grachev G.V., Melnik I.K. Manipulation of
personality. ‒ M.: Eksmo]
Dijk, T. A. (1989) van. van. YAzyk. Poznaniye. Svyaz’. M.: Progress, [Language. Cognition. Communication. M.: Progress].
Deloz ZH. (1995) Logika smysla. Per. s fr. YA.I. Svirskogo. ‒ M.: Izd. tsentr Akademiya,
[The Logic of Meaning. Per. with fr. ME AND. Svirsky. ‒ M.: Izd. Center Academy].
Dudinova Ye.I.(2012)Etika zhurnalista. [Ethics of the journalist].
Frolova, T. I. (2009) Gumanitarnaya i mirovayainformatsiya: gumanitarnyye nauki. ‒ M., [Humanitarian and world information:
the humanities. M.,].
Ivanitskiy V.L(2011).Transformatsiya zhurnalistiki v usloviyakh razvitiya srednego biznesa: dissertatsiya, posvyashchennaya
filosofii filologicheskikh nauk. M., [Transformation of journalism in the midst of medium-sized business development: dissertation
on the philosophy of the philological sciences. M.,].
Issers O. S. (2006) I Kommunikatsionnyye strategii i instrumenty dlya russkogo yazyka. ‒ M.: KomKniga [Communication
strategies and tacticsof the Russian language. M.: KomKniga ]
Kiriya I.B.( 2005) «Tsifrovoy khleb» i globalizatsiya sredstv massovoy informatsii i informatsionno-kommunikatsionnykh
tekhnologiy // Vestnik MGU. Razdel ‒ Zhurnalistikag. [“Digital bread” and the globalization of the media and information and communication
technologies // Vestnik MGU. Section ‒ Journalism].
Kolesnik S.G. (1998)Osnovnyye tendentsii razvitiya teleradioveshchaniya v SSHA (1995-1996) // Vestnik MGU. Razdel
10-Zhurnalistika, [The main trends in the development of television and radio broadcasting in the United States (1995-1996) // Vestnik
MGU. Section 10 Journalism, 1998].
Korkonosenko S.G.(1995) Osnovy teorii zhurnalistiki SPb [Fundamentals of the theory of journalism SPb]
Kagan M.S. (1988) Mir svedeniy. ‒ M.: Politizdat[The world of information.- M .: Politizdat1988].
Naumenko T.V. (2005) Sotsiologiya massovoy kommunikatsii. ‒ SPb., [Sociology of mass communication. – SPbзр117].
Sanzhar N. (2007) Kommunikativnyye praktiki: upravleniye i antiupravleniye v tvorchestve dramaturga// Sb. statey. Filosofskiy
al’manakh. Sovremennost’: mir mneniy, [Sanzhar N. Communicative Practices: Management and Anti-Governance in the Playwright’s
Works // Sb. articles. Philosophical almanac. Modernity: a world of opinions]
Sanzhar N. (2007)Kommunikativnaya praktika «Paradoks lzhetsa» ‒ sredstvo upravleniya i sostavleniya psikhologicheskikh
portretov geroyev// Materialy mezhdunarodnoy nauchno-prakticheskoy konferentsii. [Sanzhar N. Communicative practice «Paradox
of a Liar» ‒ a means of managing and drawing up psychological portraits of heroes // Proceedings of the international scientificpractical
conference.]
Shiller G. (1980) Manipulyatornyy razum. Par. Angl-M .: Mysl’ [Manipulator mind. Par English-M.: Thought]
Shepel’ V.M. (2005) Imideliya Sekrety lichnogo obshcheniya. ‒ M.. [Imagelogy. Secrets of personal charm]
Yakovlev I.P (2005). Obshestvennoye mneniye. ‒ M.: Politizdat.1991. [Public opinion.]
Yaspers K. (1991. ‒ s. 299) Smysl i naznacheniye istorii. ‒ M.: Politizdat,
[Jaspers K. Meaning and purpose of history. ‒ M.: Politizdat, 1991. ‒ p. 299.]
Yaspers K. (2000. ‒ s. 301) Vvedeniye v filosofiyu. Per. s nem. Pod red. Mikhaylova A.A. ‒ Minsk: Izd-vo YEGU ZAO
«Propilei» [Jaspers K. Introduction to philosophy. Per. with him. Ed. Mikhailova A.A. ‒ Minsk: Publishing House of EHU CJSC
“Propylae”]
Yaspers K. (2000) Vvedeniye v filosofiyu. Per. s nem. Pod red. Mikhaylova A.A. ‒ Minsk: Izd-vo YEGU ZAO «Propilei».
Jaspers K. Introduction to philosophy. Per. with him. Ed. Mikhailova A.A. ‒ Minsk: Publishing House of EHU CJSC “Propylae”.
Downloads
Published
2019-02-26
Issue
Section
World of information
