Optimal Methods of Book Distribution

Authors

  • Мукaтaевa К. Al-Farabi Kazakh National University
  • Сейтжaновa Ж. КазНУ имени аль-Фараби
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Keywords:

book logistics, content analysis, bibliopolistics, book trailer.

Abstract

This article demonstrates the basic structure of the book’s system and examines the various methods of book publishing, as well as research on new methods and approaches. Based on the experience of the foreign book distribution system, along with identifying the weaknesses of the domestic bookstore, it eliminates and emphasizes the quality of the new method and promotes the promotion of book marketing. In addition, prerequisites were put forward for promoting new ways of publishing books by comparing foreign publishers and domestic publishers. In order to further develop a structured book distribution system, he is aware of the need for a more thorough analysis of the tasks and conditions set. Taking into account the demand of readers, the determination of interest rates, the formation of a basic reading system, and the search for ways to access the world book market for domestic books. In this article, we present the object of study, as well as the research paradigm, defining new methods of book logistics. 

Author Biographies

Мукaтaевa К., Al-Farabi Kazakh National University

Al-Farabi Kazakh National University, Kazakhstan, Almaty

Сейтжaновa Ж., КазНУ имени аль-Фараби

Al-Farabi Kazakh National University, Kazakhstan, Almaty

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How to Cite

К., М., & Ж., С. (2019). Optimal Methods of Book Distribution. Herald of Journalism, 50(4), 100–108. Retrieved from https://bulletin-journalism.kaznu.kz/index.php/1-journal/article/view/1067