Problems of youth media of Kazakhstan
DOI:
https://doi.org/10.26577/HJ.2020.v55.i1.09Keywords:
youth, youth media, social networks, media literacy, decrease in reader interest.Abstract
The article is devoted to the study of the peculiarities of the development of domestic youth publica- tions. The relevance of the topic is determined by their lack of study and special importance for ensuring a stable future of the country, the implementation of the intellectual and creative potential of the younger generation. The purpose of the work is to study the problems of youth mass media in Kazakhstan. The work is aimed at studying the difficult issues of creating Newspapers and magazines for teenagers and young people, as well as their reception, because the needs of the target audience have changed signifi- cantly in recent years.
The scientific and practical significance of the work is due to the need to model the prospects for the development of youth publications, improve journalistic skills and media literacy of the target audience. The research methods were monitoring the functioning of youth mass media, analysis of their con- tent, design, and statistical method (sociological survey). The methodological basis of the research was
the articles of foreign and domestic scientists on the topic.
The study material has led to the following results: most popular among young people have zines, the demand for paper publications and television products, low interest in entertainment content on the themes of “star” of life, gender relations, psychology and education, low readability materials about poli- tics. Analysis of this situation reveals the following reasons: lack of competition in the market, insufficient creative approach to design, low level of media literacy of the audience.
The study allowed us to systematize the problems of Kazakhstan’s journalism for young people: lack of funding, lack of young talented journalists, low circulation, thematic limitations, competition with foreign publications, high prices, too large advertising blocks, growth of entertainment content, decrease in reader interest.
The results of the work are of practical importance for developing a strategy to improve the situation in modern youth media to ensure their participation in shaping the worldview of young people.
References
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СМИ: актуальные проблемы. Материалы пятой (заочной) научно-практической конференции. – Тамбов: Принт-Сервис, 2016. – С. 32-35.
Жарашуева А.Э. Информационное наполнение современных молодежных СМИ/ А.Э. Жарашуева, Г.В. Заярская //Ин- новационный потенциал молодежи: глобализация, политика, интеграция: Сборник статей участников Международной мо- лодежной научно-исследовательской конференции. – М.: изд-во МГУ им. М.В.Ломоносова, 2016. – С. 182-189.
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Керс С.А. Исследования молодежной журнальной периодики России / С.А.Керс //Вопросы культурологии. – 2009. –
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Овчинникова М.М. Журналистская, медиаобразовательная и PR-деятельность вузовских газет Великобритании / М.М. Овчинникова // Современная высшая школа: инновационный аспект. – 2011. – №3. – С. 107-114
Розанов К.А. Молодёжная пресса как составляющая студенческой жизни / К.А. Розанов //Известия Саратовского уни- верситета. Новая серия. Серия: Филология. Журналистика. – 2009. – №2. – С.81-87.
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Симакова С.И. Молодежные СМИ как феномен медиасферы / С.И. Симакова //Известия высших учебных заведений.
Уральский регион. – 2014. – №1.– С.93-99.
Стадниченко Н. И. Детская журналистика Казахстана //Язык. Культура. Коммуникации. – 2015. – №1.https://journals. susu.ru/lcc/article/view/141/347
Ashley S. Developing a News Media Literacy Scale / S.Ashley, A.Maksl, S.Craft // Journalism & Mass Communication Educator. – 2013. – № 68 (1). – Рp.7-21.
Bauerlein M.”The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future / M. Bauerlein. – Jeremy P. Tarcher/Penguin, 2008. – 264 p
Berger G. Taking Stock of Contemporary Journalism Education: The End of the Classroom as We Know It / G. Berger, J. Foote
// Global Journalism Education in the 21st Century: Challenges & Innovation. – Austin, TX : Knight Center for Journalism in the Americas, The University of Texas at Austin, 2017. – Pp. 245-265.
Clark S.L., Marchi R. Young people and the future of news: Social media and the rise of connective journalism / S.L. Clark, R. Marchi. – Cambridge: Cambridge University Press, 2018. – 305 p.
Downey J. Ideology Critique : The Challenge for Media Studies / J.Downey, G.Titley, J.Toynbee// Media, Culture & Society.
2014. –№ 36 (6). – Рp. 878-887.
Fantin М. Literacy, Digital Literacy and Information Literacy / M. Fantin// International Journal of Digital Literacy and Digital Competence. – 2010. – № 1(4). – Рp.10-15.
Fedorov A. Modern media criticism and media literacy education: the opinions of russian university students/ A.Fedorov, A. Levitskaya // European journal of contemporary education. – 2016. – №2. – Рp.205-216
Homayoun A. Social Media Wellness: Helping Tweens and Teens Thrive in an Unbalanced Digital World/ A. Homayoun.
– Corwin. 2017. – 240 р.
Hovden J.F. New times, new journalists? Nordic journalism students entering an age of uncertainty / J.F. Hovden, R Ottosen // Becoming a Journalist: Journalism Education in the Nordic Countries. – Göteborg: Nordicom, 2016. – Pp. 51-70.
Josephi B., Oller A. M. Re-examining age: Journalism’s reliance on the young / B. Josephi, A. M. Oller // Journalism, Sydney, 2018. – https://www.researchgate.net/publication/327710811_Re-examining_age_Journalism’s_reliance_on_the_young
Marchessault J. Media Studies as Interdisciplinary Exploration/ J.Marchessault // Journal of Visual Culture. – 2014. –№13. – Рp. 82-84.
Papathanassopoulos S. Media commercialization and journalism in Greece/ S. Papathanassopoulos // European journal of communication. – 2001. – №16. – Рp.505-521.
Pattaro C. New Media & Youth Identity. Issues and Research Pathways / C. Pattaro // Italian Journal of Sociology of Education.
– 2015. – №7 (1). – Рp.297-327.
Smith E.E. The Digital Native Debate in Higher Education. A Comparative Analysis of Recent Literature / E.E. Smith // Canadian Journal of learning and technology. – 2012. –№ 38(3). – Рp.1-18.
Wall M. Pop-Up Newsroom: Liquid Journalism for the Next Generation/ M. Wall // Global Journalism Education in the 21st Century: Challenges & Innovation. – Austin, TX: Knight Center for Journalism in the Americas, The University of Texas at Austin, 2017. – Pp. 327-343.
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Anikina M.E. Molodezhnye izdaniya [Youth publication]// Tipologiya periodicheskoj pechati. Moskva : Aspekt PressPublishing House, 2009. Pp.178-187.
Efimova YU.V. Podgotovka detskih i molodezhnyh izdanij: yazykovoj aspekt [Preparation of children’s and youth publications: language aspect]. Proc. Sci. Conf. Trends in the development of mass media: current issues. Tambov : Print service Publishing House, 2016. Pp. 32-35. (In Russian)
ZHarashueva A.E., Zayarskaya G.V. Informacionnoe napolnenie sovremennyh molodezhnyh SMI [Information content of modern youth media] //Proc. Sci. Conf. Innovative potential of youth: globalization, politics, integration. Moskva : MGU im. M.V.Loponosova Publishing House, 2016. Pp. 182-189. (In Russian)
Ivanova K.A., Malik E.N. Sredstva massovoj informacii v processe transformacii kul’tury i politicheskogo uchastiya molodezhi [Mass media in the process of transformation of culture and political participation of youth]. Srednerusskij vestnik obshchestvennyh nauk. 2018. No 1. Pp. 123-134. (In Russian)
Kadochnikov K.V., Protopopov D.A. Informacionnoe agenstvo “YUnpress- Perm’” kak primer mul’timedijnoj molodezhnoj redakcii [Information Agency “Unpress-Perm” as an example of multimedia youth edition]. Vestnik molodyh uchyonyh PGNIU. Sbornik nauchnyh trudov. Perm’ : izd-vo PGNIU, 2014. Pp. 448-451. (In Russian)
Kers S.A. Issledovaniya molodezhnoj zhurnal’noj periodiki Rossii [Research of youth magazine periodicals in Russia]. Voprosy kul’turologii. 2009. No 4. Pp.36-39. (In Russian)
Liseev R.P. Molodezhnyj zhurnal kak subkul’turnyj fenomen [Youth magazine as a subcultural phenomenon]. Avtoref. dis.
...kand. filol. nauk : 10.01.10. SPb : SPbGU, 2005. 20 p. (In Russian)
Ovchinnikova M.M. ZHurnalistskaya, mediaobrazovatel’naya i PR-deyatel’nost’ vuzovskih gazet Velikobritanii [Journalism, media education and PR activities of University Newspapers in the UK]. Sovremennaya vysshaya shkola: innovacionnyj aspekt. 2011. No 3. Pp. 107-114(In Russian)
Rozanov K.A. Molodyozhnaya pressa kak sostavlyayushchaya studencheskoj zhizni [Youth press as a component of student life]. Izvestiya Saratovskogo universiteta. Novaya seriya. Seriya: Filologiya. ZHurnalistika. 2009. No 2. Pp.81-87.(In Russian)
Samotojlova T.E. Sushchnost’ i specifika korporativnyh sredstv massovoj informacii v aspekte social’no-kul’turnogo vozdejstviya na studencheskuyu molodezh’ [Essence and specificity of corporate mass media in the aspect of social and cultural impact on students]. Vestnik tambovskogo universiteta. Seriya: gumanitarnye nauki. 2013. No 9 (125). Pp.14-18 (In Russian)
Simakova S.I. Molodezhnye SMI kak fenomen mediasfery [Youth media as a phenomenon of the media sphere]. Izvestiya vysshih uchebnyh zavedenij. Ural’skij region. 2014. No1. Pp.93-99. (In Russian)
Stadnichenko N. I. Detskaya zhurnalistika Kazahstana [Children’s journalism of Kazakhstan] // YAzyk. Kul’tura. Kommunikacii.
– 2015. – №1. https://journals.susu.ru/lcc/article/view/141/347 (In Russian)
Аникина М.Е. Молодежные издания // Типология периодической печати. – М.: Аспект Пресс, 2009. – С.178-187. Ефимова Ю.В. Подготовка детских и молодежных изданий: языковой аспект / Ю.В. Ефимова // Тенденции развития
СМИ: актуальные проблемы. Материалы пятой (заочной) научно-практической конференции. – Тамбов: Принт-Сервис, 2016. – С. 32-35.
Жарашуева А.Э. Информационное наполнение современных молодежных СМИ/ А.Э. Жарашуева, Г.В. Заярская //Ин- новационный потенциал молодежи: глобализация, политика, интеграция: Сборник статей участников Международной мо- лодежной научно-исследовательской конференции. – М.: изд-во МГУ им. М.В.Ломоносова, 2016. – С. 182-189.
Иванова К.А. Средства массовой информации в процессе трансформации культуры и политического участия молодежи
/ К.А. Иванова, Е.Н.Малик // Среднерусский вестник общественных наук. – 2018. – № 1. – С. 123-134.
Кадочников К.В. Информационное агентство «Юнпресс-Пермь» как пример мультимедийной молодежной редак- ции/ К.В. Кадочников, Д.А. Протопопов // Вестник молодых учёных ПГНИУ: Сборник научных трудов. – Пермь : изд-во ПГНИУ, 2014. – С. 448-451.
Керс С.А. Исследования молодежной журнальной периодики России / С.А.Керс //Вопросы культурологии. – 2009. –
№4. – С.36-39.
Лисеев Р.П. Молодежный журнал как субкультурный феномен: Автореф. дис. канд. филол. наук : 10.01.10 / Р.П. Ли-
сеев. – СПб.: СПбГУ, 2005. – 20 с.
Овчинникова М.М. Журналистская, медиаобразовательная и PR-деятельность вузовских газет Великобритании / М.М. Овчинникова // Современная высшая школа: инновационный аспект. – 2011. – №3. – С. 107-114
Розанов К.А. Молодёжная пресса как составляющая студенческой жизни / К.А. Розанов //Известия Саратовского уни- верситета. Новая серия. Серия: Филология. Журналистика. – 2009. – №2. – С.81-87.
Самотойлова Т.Е. Сущность и специфика корпоративных средств массовой информации в аспекте социально-культур- ного воздействия на студенческую молодежь/ Т.Е. Самотойлова // Вестник тамбовского университета. Серия: гуманитарные науки. – 2013. – № 9 (125). – С.14-18
Симакова С.И. Молодежные СМИ как феномен медиасферы / С.И. Симакова //Известия высших учебных заведений.
Уральский регион. – 2014. – №1.– С.93-99.
Стадниченко Н. И. Детская журналистика Казахстана //Язык. Культура. Коммуникации. – 2015. – №1.https://journals. susu.ru/lcc/article/view/141/347
Ashley S. Developing a News Media Literacy Scale / S.Ashley, A.Maksl, S.Craft // Journalism & Mass Communication Educator. – 2013. – № 68 (1). – Рp.7-21.
Bauerlein M.”The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future / M. Bauerlein. – Jeremy P. Tarcher/Penguin, 2008. – 264 p
Berger G. Taking Stock of Contemporary Journalism Education: The End of the Classroom as We Know It / G. Berger, J. Foote
// Global Journalism Education in the 21st Century: Challenges & Innovation. – Austin, TX : Knight Center for Journalism in the Americas, The University of Texas at Austin, 2017. – Pp. 245-265.
Clark S.L., Marchi R. Young people and the future of news: Social media and the rise of connective journalism / S.L. Clark, R. Marchi. – Cambridge: Cambridge University Press, 2018. – 305 p.
Downey J. Ideology Critique : The Challenge for Media Studies / J.Downey, G.Titley, J.Toynbee// Media, Culture & Society.
2014. –№ 36 (6). – Рp. 878-887.
Fantin М. Literacy, Digital Literacy and Information Literacy / M. Fantin// International Journal of Digital Literacy and Digital Competence. – 2010. – № 1(4). – Рp.10-15.
Fedorov A. Modern media criticism and media literacy education: the opinions of russian university students/ A.Fedorov, A. Levitskaya // European journal of contemporary education. – 2016. – №2. – Рp.205-216
Homayoun A. Social Media Wellness: Helping Tweens and Teens Thrive in an Unbalanced Digital World/ A. Homayoun.
– Corwin. 2017. – 240 р.
Hovden J.F. New times, new journalists? Nordic journalism students entering an age of uncertainty / J.F. Hovden, R Ottosen // Becoming a Journalist: Journalism Education in the Nordic Countries. – Göteborg: Nordicom, 2016. – Pp. 51-70.
Josephi B., Oller A. M. Re-examining age: Journalism’s reliance on the young / B. Josephi, A. M. Oller // Journalism, Sydney, 2018. – https://www.researchgate.net/publication/327710811_Re-examining_age_Journalism’s_reliance_on_the_young
Marchessault J. Media Studies as Interdisciplinary Exploration/ J.Marchessault // Journal of Visual Culture. – 2014. –№13. – Рp. 82-84.
Papathanassopoulos S. Media commercialization and journalism in Greece/ S. Papathanassopoulos // European journal of communication. – 2001. – №16. – Рp.505-521.
Pattaro C. New Media & Youth Identity. Issues and Research Pathways / C. Pattaro // Italian Journal of Sociology of Education.
– 2015. – №7 (1). – Рp.297-327.
Smith E.E. The Digital Native Debate in Higher Education. A Comparative Analysis of Recent Literature / E.E. Smith // Canadian Journal of learning and technology. – 2012. –№ 38(3). – Рp.1-18.
Wall M. Pop-Up Newsroom: Liquid Journalism for the Next Generation/ M. Wall // Global Journalism Education in the 21st Century: Challenges & Innovation. – Austin, TX: Knight Center for Journalism in the Americas, The University of Texas at Austin, 2017. – Pp. 327-343.
References
Abrarova Z.F., Nazarova G.I. Vliyanie sovremennyh mediatekhnologij na formirovanie medijnoj kul’tury molodezhi [Influence of modern media technologies on the formation of media culture of youth]. Evrazijskij yuridicheskij zhurnal. 2018. No 11 (126). Pp. 446-447(In Russian)
Anikina M.E. Molodezhnye izdaniya [Youth publication]// Tipologiya periodicheskoj pechati. Moskva : Aspekt PressPublishing House, 2009. Pp.178-187.
Efimova YU.V. Podgotovka detskih i molodezhnyh izdanij: yazykovoj aspekt [Preparation of children’s and youth publications: language aspect]. Proc. Sci. Conf. Trends in the development of mass media: current issues. Tambov : Print service Publishing House, 2016. Pp. 32-35. (In Russian)
ZHarashueva A.E., Zayarskaya G.V. Informacionnoe napolnenie sovremennyh molodezhnyh SMI [Information content of modern youth media] //Proc. Sci. Conf. Innovative potential of youth: globalization, politics, integration. Moskva : MGU im. M.V.Loponosova Publishing House, 2016. Pp. 182-189. (In Russian)
Ivanova K.A., Malik E.N. Sredstva massovoj informacii v processe transformacii kul’tury i politicheskogo uchastiya molodezhi [Mass media in the process of transformation of culture and political participation of youth]. Srednerusskij vestnik obshchestvennyh nauk. 2018. No 1. Pp. 123-134. (In Russian)
Kadochnikov K.V., Protopopov D.A. Informacionnoe agenstvo “YUnpress- Perm’” kak primer mul’timedijnoj molodezhnoj redakcii [Information Agency “Unpress-Perm” as an example of multimedia youth edition]. Vestnik molodyh uchyonyh PGNIU. Sbornik nauchnyh trudov. Perm’ : izd-vo PGNIU, 2014. Pp. 448-451. (In Russian)
Kers S.A. Issledovaniya molodezhnoj zhurnal’noj periodiki Rossii [Research of youth magazine periodicals in Russia]. Voprosy kul’turologii. 2009. No 4. Pp.36-39. (In Russian)
Liseev R.P. Molodezhnyj zhurnal kak subkul’turnyj fenomen [Youth magazine as a subcultural phenomenon]. Avtoref. dis.
...kand. filol. nauk : 10.01.10. SPb : SPbGU, 2005. 20 p. (In Russian)
Ovchinnikova M.M. ZHurnalistskaya, mediaobrazovatel’naya i PR-deyatel’nost’ vuzovskih gazet Velikobritanii [Journalism, media education and PR activities of University Newspapers in the UK]. Sovremennaya vysshaya shkola: innovacionnyj aspekt. 2011. No 3. Pp. 107-114(In Russian)
Rozanov K.A. Molodyozhnaya pressa kak sostavlyayushchaya studencheskoj zhizni [Youth press as a component of student life]. Izvestiya Saratovskogo universiteta. Novaya seriya. Seriya: Filologiya. ZHurnalistika. 2009. No 2. Pp.81-87.(In Russian)
Samotojlova T.E. Sushchnost’ i specifika korporativnyh sredstv massovoj informacii v aspekte social’no-kul’turnogo vozdejstviya na studencheskuyu molodezh’ [Essence and specificity of corporate mass media in the aspect of social and cultural impact on students]. Vestnik tambovskogo universiteta. Seriya: gumanitarnye nauki. 2013. No 9 (125). Pp.14-18 (In Russian)
Simakova S.I. Molodezhnye SMI kak fenomen mediasfery [Youth media as a phenomenon of the media sphere]. Izvestiya vysshih uchebnyh zavedenij. Ural’skij region. 2014. No1. Pp.93-99. (In Russian)
Stadnichenko N. I. Detskaya zhurnalistika Kazahstana [Children’s journalism of Kazakhstan] // YAzyk. Kul’tura. Kommunikacii.
– 2015. – №1. https://journals.susu.ru/lcc/article/view/141/347 (In Russian)
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2020-03-26
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