The problems of how public relations function in Kazakhstan

Authors

  • Бекболатулы Ж. Al-Farabi Kazakh National University
        101 71

Keywords:

public relations, Kazakhstan, advertising, marketing.

Abstract

The problems of how public relations function in Kazakhstan. The phenomenon of public relations has emerged in Kazakhstan on account  of objective circumstances, such as the development of civic society and the pursuit of authorities to establish a dialogue with the society. The so- cio-political transformation of Kazakh society in the 1990s encompasses   a complex combination of causes and effects that have jointly shaped the process of the emergence of PR as a new system of communication. The analysis of this process, that has been so recent in Kazakhstan, is both in- teresting and highly topical. The emergence of PR in Kazakhstan as a realm of professional applied and academic activity has been conditioned by objective factors in the development of social relations, the institutions of civic society and the socio-economic mechanisms of the market economy.

References

1 «Актуальные проблемы фунционирования пресс-служб и PR-структур государственных и коммерческих организа- ций Казахстана». Материалы международной научно-практической конференции. Алматы, 9 декабря 2011г. С. 10-14
2 «PR в изменяющемся мире: Коммуникационные технологии в деятельности органов власти»: Сборник статей/ под ред. М. В. Гундарина, А. Г. Сидоровой. – Барнаул: Изд-во Алт. ун-та, 2010. – Вып. 8. – С.48-54.
3 Журнал «Эксперт Казахстан» – декабрь 2012, №50 (391)
4 www.naso.kz/index.php?menuid=12&id=67
5 Журнал «Вестник КазНУ. Серия Экономическая». Алматы, 1999, № 3

References

1 «Aktualnyie problemу funktcionirowanyia press-sluzhb i PR-struktur gosudarstwennyh I kommercheskih organizacyi Ka- zakhstana. Materyiali mezdunarodnoi nauchno-prakticheskoi konferencyi. Almaty, 9 dekabryia 2011g. S. 10-14
2 «PR w izmeniaushemsia mire: Kommunikacyinnyie tekhnologyi w deyatelnosti organow wlasty»: Sbornik statei/ pod reda- kcieyi M.W.Gundarina, A.G.Sidorowoy. – Barnaul: Izd-wo Alt. Un-ta, 2010. – Wip. 8. – S.48-54.
3 Zhurnal «Ekspert Kazakhstana» – dekabr 2012, №50 (391)
4 www.naso.kz/index.php?menuid=12&id=67
5 Zhurnal «Westnik KazNU. Seryia Ekonomicheskaya». Almaty, 1999, № 3

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How to Cite

Ж., Б. (2020). The problems of how public relations function in Kazakhstan. Herald of Journalism, 37(1), 398–404. Retrieved from https://bulletin-journalism.kaznu.kz/index.php/1-journal/article/view/1249