The symbols of the brand
Keywords:
Brand, product quality, the principles of branding, compe- tition, products, image.Abstract
The article analyzed the basic concepts of the term brand. Currently, a product that corresponds to a specific norm, has the ability to become a brand. To do this, you must correctly use the principles of branding. Since the era of competition in the main condition for the freedom of the market, production of quality products. And you want to reproduce the image in the mind of the consumer. This principle is fundamental in the moment when our country became a member of the World Trade Organization.
References
1 Аакер Д. Создание сильных брендов – М.: 2003.
2 Аакер Д., Йохимштайлер Э. Бренд-лидерство: новая концепция брендинга. – М.: 2003.
3 Гэд Т., Розенкрейц А. Создай свой бренд – СПб.: 2004.
4 Ж.Бекболатұлы, А.Сандыбай, Е.Әзімшайық. Ел брендингі. Қазақ университеті – 2013.
References
1 Aaker D. Sozdanie silnyh brendow. – М.: 2003.
2 Aaker D., Iohimshtailer E.Brend-liderstwo: nowaia koncepcia brendinga. – М.: 2003.
3 Ged T., Rozenkreits A. Sozdai swoi brend – СПб.: 2004.
4 Zh. Bekbolatuly, A.Sandibay, E.Azimshaiyk. El brendigi. Kazak uniwersiteti – 2013.
2 Аакер Д., Йохимштайлер Э. Бренд-лидерство: новая концепция брендинга. – М.: 2003.
3 Гэд Т., Розенкрейц А. Создай свой бренд – СПб.: 2004.
4 Ж.Бекболатұлы, А.Сандыбай, Е.Әзімшайық. Ел брендингі. Қазақ университеті – 2013.
References
1 Aaker D. Sozdanie silnyh brendow. – М.: 2003.
2 Aaker D., Iohimshtailer E.Brend-liderstwo: nowaia koncepcia brendinga. – М.: 2003.
3 Ged T., Rozenkreits A. Sozdai swoi brend – СПб.: 2004.
4 Zh. Bekbolatuly, A.Sandibay, E.Azimshaiyk. El brendigi. Kazak uniwersiteti – 2013.
Downloads
Published
2020-06-23
Issue
Section
World of information
