The role of mass media in preservingspiritual and cultural heritage of the people

Abstract

The aim of the article is to identify and study the potential of media culture as a source for the revival and preservation of national traditions. The author studies the possibility of transferring to future genera- tions information about the cultural and historical past of the people or of humanity as a whole. On the example of the television programs of the Kazakh television, the qualitative characteristics of television projects designed to promote national values have been revealed. Recommendations are given for en- riching the content of television programs with a cultural and historical perspective. The practical value and novelty of the research results lie in its contribution to understanding the effectiveness of the reforms in the field of television broadcasting in the Republic of Kazakhstan.

Key words: mass media, TV program, media culture, national traditions, culture, information content.