Storytelling in a television journalism: the way to keep viewers' attention
DOI:
https://doi.org/10.26577/HJ.2023.v68.i2.05Abstract
Storytelling is one of the most popular video formats today; it is widely used by all media, but the continued growth of interest in video platforms leads to its increasing and transformation.
The aim of the scientific work is to show the place of TV projects in the format of storytelling on the TV channels of Kazakhstan; to explore its relevance among the audience; to consider the mechanisms of creative search for the most attractive programs for the viewers.
The scientific and practical significance of the work lies in the fact that, although the audience shows an increased interest in TV storytelling, its use and successful creation has its own requirements. News services use storytelling as a way to present information and journalists as a form.
Video materials from Kazakhstani TV networks' newscasts and journalistic television programs are examined as the part of the study. The study's findings support the idea that the emotional impact of television content is most strongly felt when the audience empathizes with the characters through their stories. To transmit such feelings effectively, the project's dramaturgy must be distinctive. Priority is paid to the visual quality in order to improve the effect of these aspects on television.
Within the context of the study, attention was given to the works of scientists from Kazakhstan and abroad, many of whom concur that storytelling is a tried-and-true strategy in the media. Yet, TV programs in this genre have started to take precedence due to the rising interest in web storytelling. About 20 films were examined as the part of the study, and as a result, it can be said that the use of TV storytelling signals new developments in television journalism and the expansion of journalistic approaches in this direction.
Keywords: storytelling, dynamics, journalism, empathy, emotion.
References
1. Абдраев М. (2021) Тележурналистиканың интеллектулды құрылымы. –Алматы: «Қазақ университеті», 40.
2. Бейнбриж Ж., Никола Г., Лиз Т. (2019) Медиа және журналистика: теория мен практикаға жаңа көзқарас. – Алматы: «Ұлттық аударма бюросы» қоғамдық қоры, – 217.
3. Варакин В.С. (2014) Сторителлинг как инструмент информационного моделирования социальной действительности // Социальная миссия журналистики: реалии и прогнозы: мат-лы межвуз. науч.-практ. конф. / Архангельск: САФУ. – 92.
4. Elke W. (2019) Book Review: Storytelling Industries. Narrative Production in the 21st Century // Critical Studies in Television, Manchester University Press. Vol. 14, No.1. – 142.
5. Edward H. (2007) Understanding the Global TV Format // Journal of Media Business Studies, 4:1. – 71.
6. Jenkins H. (2003) Transmedia Storytelling: Moving characters from books to films to video games can make them stronger //MIT Technology Review.
7. Jorgensen M. V. (2008) Discourse analysis: theory and method. - 2nd ed., Rev. – Kharkiv: Humanitarian center, – 352.
8. Киуру К. В. (2017) Визуализация образов Testimonial и Celebrity как элемент рекламного сторителлинга // Знак: проблемное поле медиаобразования. – № 3 (25). – 55.
9. Kinder M. (2014) Transmedia frictions: the digital, the arts, and the humanities. – Univ of California Press, 2014.
10. Қалиаждарова Ш. (2022) Тележаңалық: тәжірибе. – Алматы: ХАТУ. – 16.
11. Қалиаждарова Ш. (2017) Телехабар дайындау технологиясы. – Алматы: ХАТУ. – 78, –14.
12. Митта А. (2002) Кино между адом и раем. М.: Изд-во ЭКСМО-Пресс, Подкова.– 29.
13. Manovich, L. (2002) The Language of New Media / L. Manovich. – The MIT Press, – 284.
14. Scolari C. A. (2009). Transmedia storytelling: Implicit consumers, narrative worlds, and branding in contemporary media production //International journal of communication. –Т. 3. – 21.
15. Фадеева О.А. (2015) Сторителлинг как символическая информационнокоммуникативная технология // Политическая лингвистика. № 4 (54). –150.
Электрондық ресурстар
1. Кузовенкова А. И. (2017) Сторителлинг как новая медиатехнология. – URL: https://cyberleninka.ru/article/n/storitellingkak-novaya-mediatehnologiya.
2. Крутко С. (2018) Сторителлинг: как интересно рассказывать истории. – URL: https://netology.ru/blog/storytelling-interesnie-istorii.
3. Новичкова А. В. (2014) Сторителлинг как современный инструмент управления персоналом. – URL: https://cyberleninka.ru/article/n/storitelling-kak-sovremennyy-instrumentupravleniya-personalom/viewer.
4. Rensberger S. (2016) Why storytelling ‘is still everything', despite new journalism tools. – URL: https://www.journalism.co.uk/news/why-storytelling-is-still-everything-despite-new-journalism-tools-and-technology/s2/a634299/.
5. Симакова С. И. (2019) Мультимедийный сторителлинг – теоретическое осмысление –– URL: https://cyberleninka.ru/article/n/multimediynyy-storitellingteoreticheskoe-osmyslenie.
6. Сумская А. С., Соломеина В. Г. (2020) Восприятие мультимедийных сторителлингов познавательной тематики «цифровым» медиапоколением. – URL: https://cyberleninka.ru/article/n/vospriyatiemultimediynyh-storitellingov-poznavatelnoy-tematiki-tsifrovym-mediapokoleniem.
7. Челнокова Е.А. (2017) Сторителлинг как технология эффективных коммуникаций. – URL: https://cyberleninka.ru/article/n/storitelling-kak-tehnologiyaeffektivnyh-kommunikatsiy.
8. 58% казахстанцев доверяют телевидению как источнику информации. Выпуск Информбюро. 31 канал. Эфир: 28.06.2022. https://www.youtube.com/watch?v=B7fqcT2Nk48.
9. 7 арна Айбат жаңалықтарының Youtube-тегі ресми каналы, https://www.youtube.com/c/aibat.
10. AlmatyTV жаңалықтар қызметінің Youtube-тегі ресми каналы, https://www.youtube.com/@AlmatyTVNews.
11. National Storytelling Network, What is Storytelling?. – URL: https://storynet.org/what-is-storytelling/.
12. Аbai TV. https://www.youtube.com/@abaitvkz.
13. Хабар агенттігі. https://www.youtube.com/@KhabarTV.
References
1. Abdraev M. (2021) Telezhurnalistikanın intellektwldı qurılımı. [The intellectual structure of television journalism]. –Almaty: «Qazaq universiteti», 40.
2. Beinbrizh Zh., Nicola G., Liz Т. (2019) Media zhane Zhurnalistika: teoria men praktikaga zhana kozkaras. [Media and Journalism: a new approach to theory and practice] А.: «Ulttyk audarma burosy» kogamdyk kory, – 217.
3. Varakin V.S. (2014) Storitelling kak instrument informatsionnogo modelirovaniya sotsial'noy deystvitelnosti [Storytelling as a tool for information modeling of social reality]// Sotsialnaya missiya zhurnalistiki: realii i prognozy: mat-ly mezhvuz. nauch.-prakt. konf. / Arkhangelsk: SAFU. – 92.
4. Elke W. (2019) Book Review: Storytelling Industries. Narrative Production in the 21st Century // Critical Studies in Television, Manchester University Press. Vol. 14, No.1. – 142.
5. Edward H. (2007) Understanding the Global TV Format // Journal of Media Business Studies, 4:1. – 71.
6. Jenkins H. (2003) Transmedia Storytelling: Moving characters from books to films to video games can make them stronger //MIT Technology Review.
7. Jorgensen M. V. (2008) Discourse analysis: theory and method. - 2nd ed., Rev. – Kharkiv: Humanitarian center, – 352.
8. Kiuru K. V. (2017) Vizualizatsiya obrazov Testimonial i Celebrity kak element reklamnogo storitellinga [Visualization of Testimonial and Celebrity images as an element of advertising storytelling] // Znak: problemnoye pole mediaobrazovaniya. – № 3 (25). – 55.
9. Kinder M. (2014) Transmedia frictions: the digital, the arts, and the humanities. – Univ of California Press, 2014.
10. Kaliazhdarova S. (2022) Telezhanliq: tazhiribe. [Television News: Experience]. – Almaty: XATU. – 16.
11. Kaliazhdarova S. (2017) Telekhabar dayındau teknologiasy. [Technology of telecast preparation]. – Almaty: XATU. – 78, – 14.
12. Mitta A. (2002) Kino mezhdu adom i rayem. [Cinema between hell and heaven]. M.: Izd-vo EKSMO-Press, Podkova.– 29.
13. Manovich, L. (2002) The Language of New Media / L. Manovich. – The MIT Press, – 284.
14. Scolari C. A. (2009). Transmedia storytelling: Implicit consumers, narrative worlds, and branding in contemporary media production //International journal of communication. –Т. 3. – 21.
15. Fadeyeva O.A. (2015) Storitelling kak simvolicheskaya informatsionnokommunikativnaya tekhnologiya. [Storytelling as a symbolic information and communication technology]. // Politicheskaya lingvistika. № 4 (54). –150.
Electronic resources
1. Kuzovenkova A. I. (2017) Storitelling kak novaya mediatekhnologiya [Storytelling as a new media technology] – URL: https://cyberleninka.ru/article/n/storitellingkak-novaya-mediatehnologiya.
2. Krutko S. (2018) Storitelling: kak interesno rasskazyvat istorii [Storytelling: how interesting it is to tell stories ] – URL: https://netology.ru/blog/storytelling-interesnie-istorii.
3. Novichkova A. V. (2014) Storitelling kak sovremennyy instrument upravleniya personalom [Storytelling as a modern tool for personnel management] – URL: https://cyberleninka.ru/article/n/storitelling-kak-sovremennyy-instrumentupravleniya personalom/viewer.
4. Rensberger S. (2016) Why storytelling ‘is still everything', despite new journalism tools. – URL: https://www.journalism.co.uk/news/why-storytelling-is-still-everything-despite-new-journalism-tools-and-technology/s2/a634299/.
5. Simakova S. I. (2019) Mul'timediynyy storitelling – teoreticheskoye osmysleniye [Multimedia storytelling - theoretical understanding] – URL: https://cyberleninka.ru/article/n/multimediynyy-storitellingteoreticheskoe-osmyslenie.
6. Sumskaya A. S., Solomeina V. G. (2020) Vospriyatiye mul'timediynykh storitellingov poznavatel'noy tematiki «tsifrovym» mediapokoleniyem [Perception of educational multimedia storytelling by the "digital" media generation] – URL: https://cyberleninka.ru/article/n/vospriyatiemultimediynyh-storitellingov-poznavatelnoy-tematiki-tsifrovym-mediapokoleniem.
7. Chelnokova Ye. A. (2017) Storitelling kak tekhnologiya effektivnykh kommunikatsiy [Storytelling as a technology for effective communications] – URL: https://cyberleninka.ru/article/n/storitelling-kak-tehnologiyaeffektivnyh-kommunikatsiy.
8. 58% kazakhstantsev doveryayut televideniyu kak istochniku informatsii [58% of Kazakhstanis trust television as a source of information]. Informburo. 31 kanal. Efir: 28.06.2022. https://www.youtube.com/watch?v=B7fqcT2Nk48.
9. 7 arna Aibat janalyqtarynyn Youtube-tegi resmi kanaly [Channel 7 is the official YouTube channel of Aybat news] https://www.youtube.com/c/aibat.
10. AlmatyTV janalyqtarynyn Youtube-tegi resmi kanaly [Official YouTube channel of AlmatyTV news service] https://www.youtube.com/@AlmatyTVNews.
11. National Storytelling Network, What is Storytelling?. – URL: https://storynet.org/what-is-storytelling/.
12. Аbai TV. https://www.youtube.com/@abaitvkz.
13. Khabar agenttigi. https://www.youtube.com/@KhabarTV.
2. Бейнбриж Ж., Никола Г., Лиз Т. (2019) Медиа және журналистика: теория мен практикаға жаңа көзқарас. – Алматы: «Ұлттық аударма бюросы» қоғамдық қоры, – 217.
3. Варакин В.С. (2014) Сторителлинг как инструмент информационного моделирования социальной действительности // Социальная миссия журналистики: реалии и прогнозы: мат-лы межвуз. науч.-практ. конф. / Архангельск: САФУ. – 92.
4. Elke W. (2019) Book Review: Storytelling Industries. Narrative Production in the 21st Century // Critical Studies in Television, Manchester University Press. Vol. 14, No.1. – 142.
5. Edward H. (2007) Understanding the Global TV Format // Journal of Media Business Studies, 4:1. – 71.
6. Jenkins H. (2003) Transmedia Storytelling: Moving characters from books to films to video games can make them stronger //MIT Technology Review.
7. Jorgensen M. V. (2008) Discourse analysis: theory and method. - 2nd ed., Rev. – Kharkiv: Humanitarian center, – 352.
8. Киуру К. В. (2017) Визуализация образов Testimonial и Celebrity как элемент рекламного сторителлинга // Знак: проблемное поле медиаобразования. – № 3 (25). – 55.
9. Kinder M. (2014) Transmedia frictions: the digital, the arts, and the humanities. – Univ of California Press, 2014.
10. Қалиаждарова Ш. (2022) Тележаңалық: тәжірибе. – Алматы: ХАТУ. – 16.
11. Қалиаждарова Ш. (2017) Телехабар дайындау технологиясы. – Алматы: ХАТУ. – 78, –14.
12. Митта А. (2002) Кино между адом и раем. М.: Изд-во ЭКСМО-Пресс, Подкова.– 29.
13. Manovich, L. (2002) The Language of New Media / L. Manovich. – The MIT Press, – 284.
14. Scolari C. A. (2009). Transmedia storytelling: Implicit consumers, narrative worlds, and branding in contemporary media production //International journal of communication. –Т. 3. – 21.
15. Фадеева О.А. (2015) Сторителлинг как символическая информационнокоммуникативная технология // Политическая лингвистика. № 4 (54). –150.
Электрондық ресурстар
1. Кузовенкова А. И. (2017) Сторителлинг как новая медиатехнология. – URL: https://cyberleninka.ru/article/n/storitellingkak-novaya-mediatehnologiya.
2. Крутко С. (2018) Сторителлинг: как интересно рассказывать истории. – URL: https://netology.ru/blog/storytelling-interesnie-istorii.
3. Новичкова А. В. (2014) Сторителлинг как современный инструмент управления персоналом. – URL: https://cyberleninka.ru/article/n/storitelling-kak-sovremennyy-instrumentupravleniya-personalom/viewer.
4. Rensberger S. (2016) Why storytelling ‘is still everything', despite new journalism tools. – URL: https://www.journalism.co.uk/news/why-storytelling-is-still-everything-despite-new-journalism-tools-and-technology/s2/a634299/.
5. Симакова С. И. (2019) Мультимедийный сторителлинг – теоретическое осмысление –– URL: https://cyberleninka.ru/article/n/multimediynyy-storitellingteoreticheskoe-osmyslenie.
6. Сумская А. С., Соломеина В. Г. (2020) Восприятие мультимедийных сторителлингов познавательной тематики «цифровым» медиапоколением. – URL: https://cyberleninka.ru/article/n/vospriyatiemultimediynyh-storitellingov-poznavatelnoy-tematiki-tsifrovym-mediapokoleniem.
7. Челнокова Е.А. (2017) Сторителлинг как технология эффективных коммуникаций. – URL: https://cyberleninka.ru/article/n/storitelling-kak-tehnologiyaeffektivnyh-kommunikatsiy.
8. 58% казахстанцев доверяют телевидению как источнику информации. Выпуск Информбюро. 31 канал. Эфир: 28.06.2022. https://www.youtube.com/watch?v=B7fqcT2Nk48.
9. 7 арна Айбат жаңалықтарының Youtube-тегі ресми каналы, https://www.youtube.com/c/aibat.
10. AlmatyTV жаңалықтар қызметінің Youtube-тегі ресми каналы, https://www.youtube.com/@AlmatyTVNews.
11. National Storytelling Network, What is Storytelling?. – URL: https://storynet.org/what-is-storytelling/.
12. Аbai TV. https://www.youtube.com/@abaitvkz.
13. Хабар агенттігі. https://www.youtube.com/@KhabarTV.
References
1. Abdraev M. (2021) Telezhurnalistikanın intellektwldı qurılımı. [The intellectual structure of television journalism]. –Almaty: «Qazaq universiteti», 40.
2. Beinbrizh Zh., Nicola G., Liz Т. (2019) Media zhane Zhurnalistika: teoria men praktikaga zhana kozkaras. [Media and Journalism: a new approach to theory and practice] А.: «Ulttyk audarma burosy» kogamdyk kory, – 217.
3. Varakin V.S. (2014) Storitelling kak instrument informatsionnogo modelirovaniya sotsial'noy deystvitelnosti [Storytelling as a tool for information modeling of social reality]// Sotsialnaya missiya zhurnalistiki: realii i prognozy: mat-ly mezhvuz. nauch.-prakt. konf. / Arkhangelsk: SAFU. – 92.
4. Elke W. (2019) Book Review: Storytelling Industries. Narrative Production in the 21st Century // Critical Studies in Television, Manchester University Press. Vol. 14, No.1. – 142.
5. Edward H. (2007) Understanding the Global TV Format // Journal of Media Business Studies, 4:1. – 71.
6. Jenkins H. (2003) Transmedia Storytelling: Moving characters from books to films to video games can make them stronger //MIT Technology Review.
7. Jorgensen M. V. (2008) Discourse analysis: theory and method. - 2nd ed., Rev. – Kharkiv: Humanitarian center, – 352.
8. Kiuru K. V. (2017) Vizualizatsiya obrazov Testimonial i Celebrity kak element reklamnogo storitellinga [Visualization of Testimonial and Celebrity images as an element of advertising storytelling] // Znak: problemnoye pole mediaobrazovaniya. – № 3 (25). – 55.
9. Kinder M. (2014) Transmedia frictions: the digital, the arts, and the humanities. – Univ of California Press, 2014.
10. Kaliazhdarova S. (2022) Telezhanliq: tazhiribe. [Television News: Experience]. – Almaty: XATU. – 16.
11. Kaliazhdarova S. (2017) Telekhabar dayındau teknologiasy. [Technology of telecast preparation]. – Almaty: XATU. – 78, – 14.
12. Mitta A. (2002) Kino mezhdu adom i rayem. [Cinema between hell and heaven]. M.: Izd-vo EKSMO-Press, Podkova.– 29.
13. Manovich, L. (2002) The Language of New Media / L. Manovich. – The MIT Press, – 284.
14. Scolari C. A. (2009). Transmedia storytelling: Implicit consumers, narrative worlds, and branding in contemporary media production //International journal of communication. –Т. 3. – 21.
15. Fadeyeva O.A. (2015) Storitelling kak simvolicheskaya informatsionnokommunikativnaya tekhnologiya. [Storytelling as a symbolic information and communication technology]. // Politicheskaya lingvistika. № 4 (54). –150.
Electronic resources
1. Kuzovenkova A. I. (2017) Storitelling kak novaya mediatekhnologiya [Storytelling as a new media technology] – URL: https://cyberleninka.ru/article/n/storitellingkak-novaya-mediatehnologiya.
2. Krutko S. (2018) Storitelling: kak interesno rasskazyvat istorii [Storytelling: how interesting it is to tell stories ] – URL: https://netology.ru/blog/storytelling-interesnie-istorii.
3. Novichkova A. V. (2014) Storitelling kak sovremennyy instrument upravleniya personalom [Storytelling as a modern tool for personnel management] – URL: https://cyberleninka.ru/article/n/storitelling-kak-sovremennyy-instrumentupravleniya personalom/viewer.
4. Rensberger S. (2016) Why storytelling ‘is still everything', despite new journalism tools. – URL: https://www.journalism.co.uk/news/why-storytelling-is-still-everything-despite-new-journalism-tools-and-technology/s2/a634299/.
5. Simakova S. I. (2019) Mul'timediynyy storitelling – teoreticheskoye osmysleniye [Multimedia storytelling - theoretical understanding] – URL: https://cyberleninka.ru/article/n/multimediynyy-storitellingteoreticheskoe-osmyslenie.
6. Sumskaya A. S., Solomeina V. G. (2020) Vospriyatiye mul'timediynykh storitellingov poznavatel'noy tematiki «tsifrovym» mediapokoleniyem [Perception of educational multimedia storytelling by the "digital" media generation] – URL: https://cyberleninka.ru/article/n/vospriyatiemultimediynyh-storitellingov-poznavatelnoy-tematiki-tsifrovym-mediapokoleniem.
7. Chelnokova Ye. A. (2017) Storitelling kak tekhnologiya effektivnykh kommunikatsiy [Storytelling as a technology for effective communications] – URL: https://cyberleninka.ru/article/n/storitelling-kak-tehnologiyaeffektivnyh-kommunikatsiy.
8. 58% kazakhstantsev doveryayut televideniyu kak istochniku informatsii [58% of Kazakhstanis trust television as a source of information]. Informburo. 31 kanal. Efir: 28.06.2022. https://www.youtube.com/watch?v=B7fqcT2Nk48.
9. 7 arna Aibat janalyqtarynyn Youtube-tegi resmi kanaly [Channel 7 is the official YouTube channel of Aybat news] https://www.youtube.com/c/aibat.
10. AlmatyTV janalyqtarynyn Youtube-tegi resmi kanaly [Official YouTube channel of AlmatyTV news service] https://www.youtube.com/@AlmatyTVNews.
11. National Storytelling Network, What is Storytelling?. – URL: https://storynet.org/what-is-storytelling/.
12. Аbai TV. https://www.youtube.com/@abaitvkz.
13. Khabar agenttigi. https://www.youtube.com/@KhabarTV.
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How to Cite
Kaliazhdarova, S. I., & Akynbekova, A. B. (2023). Storytelling in a television journalism: the way to keep viewers’ attention. Herald of Journalism, 68(2), 49–58. https://doi.org/10.26577/HJ.2023.v68.i2.05
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Journalism: Society. Language. History. Policy. Law. Economy.
