Representation of artificial intelligence (AI) in film and media
DOI:
https://doi.org/10.26577/HJ.2023.v70.i4.10Keywords:
media, cinema, TV programs, filmmaking, artificial intelligenceAbstract
This article delves into the significance of artificial intelligence within the realms of film and media. Its primary objective is to unveil the diverse roles played by artificial intelligence in today's media and film sectors while also spotlighting its unique characteristics. Consequently, contemporary society's focus is gravitating toward the exploration of computer science as a field capable of rivaling creative professions.
The study's goal is to scrutinize the pace and potential of artificial intelligence's evolution and to evaluate the interplay between creativity and artificial intelligence in the realm of scientific research. In this context, an analysis of the works of scientists engaged in artificial intelligence within the domain of film and media has been undertaken.
At present, the matter of artificial intelligence piques the interest not only of computer science experts but also of individuals in the realms of art, literature, journalism, culture, and the humanities. This is because artificial intelligence, surpassing humans in certain technical aspects, has the potential to bestow substantial benefits upon society. However, there is apprehension that, in the future, artificial intelligence might jeopardize employment in the television and film industries.
The core premise of this study involves conducting a thorough examination of the subject of artificial intelligence, pinpointing its merits and demerits, and elucidating its correlations with other domains. This elucidation will facilitate an understanding of how artificial intelligence contributes to the advancement and promotion of creative works in television and film. The analysis ultimately underscores the possibility of certain roles, such as those of journalists, directors, and actors, being supplanted by technological solutions in the foreseeable future.
Artificial intelligence is dynamically evolving across diverse fields, carving out its unique identity and impact on the world. This transformation is a response to the demands of the contemporary era, and it is progressively solidifying its influence on society, thereby contributing to the advancement of information technology and the film industry.
References
Bartneck C., “Robots in the theatre and the media,” in Design & Semantics of Form & Movement (DeSForM), Wuxi, China, 2013, pp. 64–70.
Coeckelbergh M., “Technology and the good society: A polemical essay on social ontology, political principles, and responsibility for technology,” Technology in Society, vol. 52, pp. 4–9, Feb. 2018.
Deacon D. and Stanyer J., “Mediatization: key concept or conceptual bandwagon?” Media, Culture & Society, vol. 36, no. 7, pp. 1032–1044, Aug. 2014.
Dirican C., “The impacts of robotics, artificial intelligence on business and economics,” Procedia - Social and Behavioral Sciences, vol. 195, pp. 564–573, Jul. 2015
Dong C., Loy C. C., He K. and Tang X., Image SuperResolution Using Deep Convolutional Networks, in IEEE Transactions on Pattern Analysis and Machine Intelligence, vol. 38, no. 2, pp. 295-307, Feb. 1, 2016
Dong D., Li B., The development and application of age-defying visual effects technology in The Irishman [J]. Modern Film Technology, 2021(6) pp. 18-24.
Epstein S. L., “Wanted: Collaborative intelligence,” Artificial Intelligence, vol. 221, pp. 36–45, Apr. 2015.
Falasca K., “Political news journalism: Mediatization across three news reporting contexts,” European Journal of Communication, vol. 29, no. 5, pp. 583–597, Jul. 2014.
Fotopoulou A., “Digital and networked by default? women’s organisations and the social imaginary of networked feminism,” New Media & Society, vol. 18, no. 6, pp. 989–1005, Sep. 2014.
Frohlick A., Artificial Intelligence and Contemporary Film Production: A Preliminary Survey. (2022) Available at: https://www.researchgate.net/publication/342978310_Artificial_Intelligence_and_Contemporary_Film_Production_A_Preliminary_Survey
Graham B., How Al is Revolutionising the Film Industry - and What it Means for the Future. Raindance. (2022) Available at: https://raindance.org/how-ai-is-revolutionising-the-film-industry-and-what-it-means-for-the-future/
Hall S., Representation : cultural representations and signifying practices., ser. Culture, media, and identities. London ; Thousand Oaks, Calif. : Sage in association with the Open University, 1997., pp. 78.
Hemer O., Fiction and truth in transition: writning the present past in South Africa and Agentina, ser. Freiburg studies in social antropology: Band 34. Wien : LIT, 2012. 520 p
Hepp A., Hjarvard S., and Lundby K., “Mediatization: theorizing the interplay between media, culture and society,” Media, Culture & Society, vol. 37, no. 2, pp. 314–324, Feb. 2015.
Holder C., Khurana V., Harrison F., and Jacobs L., “Robotics and law: Key legal and regulatory implications of the robotics age (part i of II),” Computer Law & Security Review, vol. 32, no. 3, pp. 383–402, Jun. 2016.
Holder C., Khurana V., Hook J., Bacon G., and Day R., “Robotics and law: Key legal and regulatory implications of the robotics age (part II of II),” Computer Law & Security Review, vol. 32, no. 4, pp. 557–576, Aug. 2016.
How Artificial Intelligence Is Used in the Film Industry. CARRE4. (2020) Available at: https://medium.com/carre4/how-artificial-intelligence-is-used-in-the-film-industry-eeaf91d4165a
How is Al automating the film industry? (2023) Available at: https://www.educative.io/answers/how-is-ai-automating-the-film-industry
Kammer A., “The mediatization of journalism,” MedieKultur: Journal of media and communication research, vol. 29, no. 54, p. 18, Jun. 2013
MacDorman K. F. and Ishiguro H., “The uncanny advantage of using androids in cognitive and social science research,” Interaction Studies, vol. 7, no. 3, pp. 297–337, Nov. 2006.
Mara M. and Appel M., “Science fiction reduces the eeriness of android robots: A field experiment,” Computers in Human Behavior, vol. 48, pp. 156–162, Jul. 2015.
Olah C., Understanding lstm networks. (2015) Available at: https://colah.github.io/posts/2015-08-Understanding-LSTMs/
Olsher D. J., “New artificial intelligence tools for deep conflict resolution and humanitarian response,” Procedia Engineering, vol. 107, pp. 282– 292, 2015
Potter W. J., “Conceptualizing mass media effect,” Journal of Communication, vol. 61, no. 5, pp. 896–915, Oct. 2011.
Rumpala Y., “Artificial intelligences and political organization: An exploration based on the science fiction work of iain m. banks,” Technology in Society, vol. 34, no. 1, pp. 23–32, Feb. 2012
Schech S., Companion to Development Studies. Hoboken : Taylor and Francis, 2014, ch. Culture and development, pp. 42–46
Shkurny A., How Artificial intelligence tools change movies production-Filmustage Blog. (2022) Available at: https://filmustage.com/blog/how-artificial-intelligence-tools-change-movies-production/
Trends M., Making the Impossible Possible in Film Production with Al. Analytics Insight. (2022) Available at: https://www.analyticsinsight.net/making-the-impossible-possible-in-film -production-with-ai/
Young K. L. and Carpenter C., “Does science fiction affect political fact? yes and no: A survey experiment on “killer robots”,” International Studies Quarterly, vol. 62, no. 3, pp. 562–576, Aug. 2018.
Referenses
Bartneck C., “Robots in the theatre and the media,” in Design & Semantics of Form & Movement (DeSForM), Wuxi, China, 2013, pp. 64–70.
Coeckelbergh M., “Technology and the good society: A polemical essay on social ontology, political principles, and responsibility for technology,” Technology in Society, vol. 52, pp. 4–9, Feb. 2018.
Deacon D. and Stanyer J., “Mediatization: key concept or conceptual bandwagon?” Media, Culture & Society, vol. 36, no. 7, pp. 1032–1044, Aug. 2014.
Dirican C., “The impacts of robotics, artificial intelligence on business and economics,” Procedia - Social and Behavioral Sciences, vol. 195, pp. 564–573, Jul. 2015
Dong C., Loy C. C., He K. and Tang X., Image SuperResolution Using Deep Convolutional Networks, in IEEE Transactions on Pattern Analysis and Machine Intelligence, vol. 38, no. 2, pp. 295-307, Feb. 1, 2016
Dong D., Li B., The development and application of age-defying visual effects technology in The Irishman [J]. Modern Film Technology, 2021(6) pp. 18-24.
Epstein S. L., “Wanted: Collaborative intelligence,” Artificial Intelligence, vol. 221, pp. 36–45, Apr. 2015.
Falasca K., “Political news journalism: Mediatization across three news reporting contexts,” European Journal of Communication, vol. 29, no. 5, pp. 583–597, Jul. 2014.
Fotopoulou A., “Digital and networked by default? women’s organisations and the social imaginary of networked feminism,” New Media & Society, vol. 18, no. 6, pp. 989–1005, Sep. 2014.
Frohlick A., Artificial Intelligence and Contemporary Film Production: A Preliminary Survey. (2022) Available at: https://www.researchgate.net/publication/342978310_Artificial_Intelligence_and_Contemporary_Film_Production_A_Preliminary_Survey
Graham B., How Al is Revolutionising the Film Industry - and What it Means for the Future. Raindance. (2022) Available at: https://raindance.org/how-ai-is-revolutionising-the-film-industry-and-what-it-means-for-the-future/
Hall S., Representation : cultural representations and signifying practices., ser. Culture, media, and identities. London ; Thousand Oaks, Calif. : Sage in association with the Open University, 1997., pp. 78.
Hemer O., Fiction and truth in transition: writning the present past in South Africa and Agentina, ser. Freiburg studies in social antropology: Band 34. Wien : LIT, 2012. 520 p
Hepp A., Hjarvard S., and Lundby K., “Mediatization: theorizing the interplay between media, culture and society,” Media, Culture & Society, vol. 37, no. 2, pp. 314–324, Feb. 2015.
Holder C., Khurana V., Harrison F., and Jacobs L., “Robotics and law: Key legal and regulatory implications of the robotics age (part i of II),” Computer Law & Security Review, vol. 32, no. 3, pp. 383–402, Jun. 2016.
Holder C., Khurana V., Hook J., Bacon G., and Day R., “Robotics and law: Key legal and regulatory implications of the robotics age (part II of II),” Computer Law & Security Review, vol. 32, no. 4, pp. 557–576, Aug. 2016.
How Artificial Intelligence Is Used in the Film Industry. CARRE4. (2020) Available at: https://medium.com/carre4/how-artificial-intelligence-is-used-in-the-film-industry-eeaf91d4165a
How is Al automating the film industry? (2023) Available at: https://www.educative.io/answers/how-is-ai-automating-the-film-industry
Kammer A., “The mediatization of journalism,” MedieKultur: Journal of media and communication research, vol. 29, no. 54, p. 18, Jun. 2013
MacDorman K. F. and Ishiguro H., “The uncanny advantage of using androids in cognitive and social science research,” Interaction Studies, vol. 7, no. 3, pp. 297–337, Nov. 2006.
Mara M. and Appel M., “Science fiction reduces the eeriness of android robots: A field experiment,” Computers in Human Behavior, vol. 48, pp. 156–162, Jul. 2015.
Olah C., Understanding lstm networks. (2015) Available at: https://colah.github.io/posts/2015-08-Understanding-LSTMs/
Olsher D. J., “New artificial intelligence tools for deep conflict resolution and humanitarian response,” Procedia Engineering, vol. 107, pp. 282– 292, 2015
Potter W. J., “Conceptualizing mass media effect,” Journal of Communication, vol. 61, no. 5, pp. 896–915, Oct. 2011.
Rumpala Y., “Artificial intelligences and political organization: An exploration based on the science fiction work of iain m. banks,” Technology in Society, vol. 34, no. 1, pp. 23–32, Feb. 2012
Schech S., Companion to Development Studies. Hoboken : Taylor and Francis, 2014, ch. Culture and development, pp. 42–46
Shkurny A., How Artificial intelligence tools change movies production-Filmustage Blog. (2022) Available at: https://filmustage.com/blog/how-artificial-intelligence-tools-change-movies-production/
Trends M., Making the Impossible Possible in Film Production with Al. Analytics Insight. (2022) Available at: https://www.analyticsinsight.net/making-the-impossible-possible-in-film -production-with-ai/
Young K. L. and Carpenter C., “Does science fiction affect political fact? yes and no: A survey experiment on “killer robots”,” International Studies Quarterly, vol. 62, no. 3, pp. 562–576, Aug. 2018.
