The information agenda in china and Kazakhstan: comparative analysys
DOI:
https://doi.org/10.26577/HJ.2024.v73.i3.12Keywords:
agenda formation, new media, communication, Kazakhstan, China.Abstract
The relevance of the study lies in the fact that the quick digitalization of contemporary society im- pacts the processes linked to the production, dissemination, and consumption of news material. Differ- ent media, social, and political entities impact each other and shape different agendas, making it crucial to conduct a comparative analysis of various information agendas.
The main purpose of this article is to compare and analyze the information agendas of China and Kazakhstan, shedding light on how they are currently being shaped in both nations.
The significance of this research is in the theoretical and practical examination of agenda formation in new media as opposed to traditional media.
The research’s theoretical importance broadens current concepts on how the information agenda is shaped in contemporary society. The concepts and findings from the research can be helpful for analyz- ing the details of election periods, news media articles, and the regional media environment.
The practical significance of the work lies in its practical application in shaping information policies for public organizations, authorities and local governments in China and Kazakhstan.
The research methodology involves tracking the press releases of Kazakhstani and Chinese print media, calculating statistical indicators and conducting comparative analysis.
In the conclusion, it was found by the authors that the media landscape has been altered due to the rise of new media. An immediate update of the research methodology that drives the agenda is needed to change the way information is distributed.
The significance of the thorough comparative analysis conducted lies in its aim to enhance regional integration and cooperation by establishing a system for cross-border collaboration that fosters the shar- ing of information. This can be done by establishing regional news organizations or media partnerships that collaborate on regional information priorities.
