Principles of coverage of the activities of copywriters in modern conditions

Abstract

The article contains theoretical data that will be useful for students and young professionals studying journalism and public relations. The purpose of the study is to determine the types and methods of writing selling texts for copywriters and rewriters, and to conduct an explanatory analysis using specific examples. According to the goal, the authors studied a large amount of data, analyzed the formulas of copywriting when writing texts and set themselves the task of giving definitions. In the article, the authors widely use methods of analysis, research, and study.  By giving examples from the works of famous copywriters, they supplemented the formulas for writing texts.

The scientific significance of the research lies in the analysis of the structures of writing a commercial text, in providing definitions with convincing examples based on the results obtained.  The practical significance lies in the broad disclosure and explanation of writing a commercial text by dividing it into branches and presenting algorithms. For example, when writing business projects, the importance of stock exchanges and sites such as Emle.kz , Atau.kz, Termincom.kz , Russian-speaking Text.ru , Advego.ru .

Commercial Copywriting Techniques — How to create calls to action, focus on email copywriting templates. SEO copywriters should not only express the idea clearly, but also possess the algorithms necessary for the proper use of keywords and phrases in the text. Therefore, in the article, the authors focused on the basic formulas for writing a sales text AIDA, PAS, FAB, RRRR and VAV and gave a scientific concept.

The study is valuable because it provides specific examples explaining the methods and structure of writing commercial texts. At this stage, the authors tried to explain the results in simple language. This is especially important for beginners who are just starting to understand copywriting. Public relations and journalism specialists can practice writing sales texts using the examples given in the article.