The impact of the digital environment on the consciousness of Facebook and media users

Abstract

The article allows us to determine the role of Facebook in the formation of public consciousness and assess its advantages and risks, which are often used in modern Kazakh society. Studying the influence of the digital environment on the consciousness of media users, one can assume the general state of media ecology in the country. This is due to the fact that research in this direction helps to draw certain conclusions on the formation and improvement of media literacy in society.

To achieve the result, the authors take Kazakh-language Facebook content as an object of research, including the groups «Omir Syrlary» and «Kogam uni», which have hundreds of thousands of subscribers, and attribute to them the advantages and disadvantages, risks of the digital environment.

The scientific significance of the study is an explanation of the mechanisms of influence of modern platforms on social processes. The practical significance lies in the possibility of applying the results obtained to improve strategies for Kazakh-language content on digital platforms, develop a culture of information consumption and minimize negative impacts. As a hypothesis of the study, it can be assumed that the content and the way Facebook and media content are transmitted cause cognitive changes and emotional reactions in the minds of users.

In addition, this study focused on the chronological features of Kazakh-speaking groups on the Facebook platform to study the time of their creation. A similar study was conducted on ten Kazakh-speaking groups. Based on the results, it was determined in which years more Kazakh-speaking groups were formed. The authors sought to link this trend with the political, economic, and social problems of these years. The main purpose of this study is to determine the place of Kazakh-speaking groups on the Facebook platform and their role in shaping public consciousness and to analyze issues related to this topical issue.