Theoretical and Practical Foundations of Business Journalism

Abstract

This study is devoted to the analysis of the main areas of business journalism and its role in society and the economy. Business journalism today is one of the key sources of information in the fields of business, economics, finance, and technology. The purpose of the research is to identify the features of business journalism, to explore its connection with finance, economy, technology, healthcare, tourism, and other sectors, and to demonstrate the importance of professional specialization in this field. In particular, the study analyzes the main concepts of business journalism, divided into such areas as entrepreneurship, finance, investment, real estate, technologies, and ecology.

The scientific significance of the research lies in the introduction of studies into the modern theory and practice of business journalism through the lens of digital communication tools, as well as in the proposal of new conceptual approaches aimed at improving the quality of informational content in this field.

The research methodology is based on content analysis, comparative analysis, and interdisciplinary analysis. The key findings reveal the sectoral differentiation of business journalism, provide an in-depth examination of each direction, and emphasize the necessity of specialization.

As a result, the study contributes to the theoretical aspects of business journalism and offers effective methods for practical application.